{"product_id":"a-functional-approach-to-marketing-research-hardcover","title":"A Functional Approach to Marketing Research - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Smith\u003c\/b\u003e (Author), \u003cb\u003eJeffrey Kennedy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eA Functional Approach to Marketing Research is intended for business owners, decision makers and managers who want to conduct marketing research but believe it is cost prohibitive. The book demonstrates how to get the appropriate information in a cost effective manner. The fundamental theme suggests that undertaking a specific and applied marketing research agenda does not have to be cost prohibitive or complicated. Often, the marketing research professionals imply that to undertake meaningful research activity, it requires specialized training and software. Any firm can perform accurate and meaningful research without engaging in high level statistical analysis, sophisticated surveys, or an expensive paid staff. The aim of this book is to give readers the confidence to start thinking about marketing research in a context most favorable to their current situation and to not be intimidated by the apparent complexity and perceived costs.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 152\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 17, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44231999193223,"sku":"9780982843413","price":89.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/6GzDJLZuKm9780982843413.webp?v=1773942612","url":"https:\/\/booksby.splitshops.com\/products\/a-functional-approach-to-marketing-research-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}