{"product_id":"a-nation-of-small-shareholders-marketing-wall-street-after-world-war-ii-hardcover","title":"A Nation of Small Shareholders: Marketing Wall Street After World War II - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJanice M. Traflet\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow New York Stock Exchange leaders in the decades after the Great Crash of 1929 helped popularize equity investing.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eImmediately after the frightening Great Crash of 1929, many Americans swore they would \"never\" or \"never again\" become involved in the stock market. Yet hordes of Americans eventually did come to embrace equity investing, to an extent actually far greater than the level of popular involvement in the market during the Roaring 1920s. \u003ci\u003eA Nation of Small Shareholders\u003c\/i\u003e explores how marketers at the New York Stock Exchange during the mid twentieth century deliberately cultivated new individual shareholders.\u003c\/p\u003e\u003cp\u003eJanice M. Traflet examines the energy with which NYSE leaders tried to expand the country's retail investor base, particularly as the Cold War emerged and then intensified. From the early 1950s until the 1970s, Exchange executives engaged in an ambitious and sometimes controversial marketing program known as \"Own Your Share of America,\" which aimed to broaden the country's shareholder base. The architects of the marketing program ardently believed that widespread shareownership would strengthen \"democratic capitalism\" which, in turn, would serve as an effective barrier to the potential allure of communism here in the United States.\u003c\/p\u003e\u003cp\u003eBased on extensive primary source research, \u003ci\u003eA Nation of Small Shareholders\u003c\/i\u003e illustrates the missionary zeal with which Big Board leaders during the Cold War endeavored to convince factions within the Exchange as well as the outside public of the practical and ideological importance of building a true shareholder nation.\u003c\/p\u003e\u003cp\u003eIn these troubled economic times, every citizen should welcome studies that shed light on U.S. financial markets. \u003ci\u003eA Nation of Small Shareholders\u003c\/i\u003e puts the role of individual investors in broader, long-term perspective.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJanice M. Traflet\u003c\/b\u003e is an associate professor in the School of Management at Bucknell University.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.2 x 6.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42119259390087,"sku":"9781421409023","price":87.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/4ee3f2f4a9b76db34ddebc8b2a4ca7c4.webp?v=1732539913","url":"https:\/\/booksby.splitshops.com\/products\/a-nation-of-small-shareholders-marketing-wall-street-after-world-war-ii-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}