{"product_id":"a-philosophy-of-communication-of-social-media-influencer-marketing-the-banality-of-the-social-hardcover","title":"A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social - Hardcover","description":"\u003cp\u003eby \u003cb\u003eKati E. Sudnick\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKati E. Sudnick is assistant professor of communication studies at the University of North Carolina Wilmington.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 202\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 28, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42153283321991,"sku":"9781666920789","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/4a5d7caf2915b3d0a4740655f57c53f2.webp?v=1733220427","url":"https:\/\/booksby.splitshops.com\/products\/a-philosophy-of-communication-of-social-media-influencer-marketing-the-banality-of-the-social-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}