{"product_id":"act-like-its-your-business-branding-and-marketing-strategies-for-actors-paperback","title":"Act Like It's Your Business: Branding and Marketing Strategies for Actors - Paperback","description":"\u003cp\u003eby \u003cb\u003eJonathan Flom\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process--from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. The book also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs, as well as provides insight and guidance on how to approach agents, auditions, and casting directors. Structured logically and step-by-step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eJonathan Flom is an associate professor of theatre and the musical theatre program coordinator at Shenandoah Conservatory in Winchester, Virginia. Also a professional director, Flom is the author of Get the Callback: The Art of Auditioning for Musical Theatre (Scarecrow Press, 2009), which has become one of the foremost sources of audition technique across the country.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 18, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42130717442183,"sku":"9780810891593","price":77.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/eefb86396acdcdd23282878babdd9f18.webp?v=1732613192","url":"https:\/\/booksby.splitshops.com\/products\/act-like-its-your-business-branding-and-marketing-strategies-for-actors-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}