{"product_id":"advertising-and-society-2e-p-paperback","title":"Advertising and Society 2e P - Paperback","description":"\u003cp\u003eby \u003cb\u003eCarol J. Pardun\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eNow revised and updated to reflect the impact of emerging technologies, this new edition of \u003ci\u003eAdvertising and Society: Controversies and Consequences\u003c\/i\u003e examines the evolution of advertising and its influence on society.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eExpanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing\u003c\/li\u003e \u003cli\u003eExplores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes\u003c\/li\u003e \u003cli\u003eExamines the impact of advertising through its distinctive 'point\/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presented\u003c\/li\u003e \u003cli\u003eLends substantial clarity to the subject, uniquely balancing criticism and practice within one text\u003c\/li\u003e \u003cli\u003eIncludes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNow revised and updated to reflect the impact of emerging technologies, this new edition of \u003ci\u003eAdvertising and Society: Controversies and Consequences\u003c\/i\u003e examines the evolution of advertising and its influence on society.\u003c\/p\u003e \u003cp\u003eTo facilitate discussion and expose readers to all sides of each debate, chapters are organized in a unique 'point\/counterpoint' format. It explores controversial topics such as alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; the use of stereotypes in advertising; and the evolution of industry channels, including Direct to Consumer (DTC) pharmaceutical advertising, product placement in various media, and the increasing intrusiveness of Internet marketing forms. Engaging and thought-provoking, \u003ci\u003eAdvertising and Society\u003c\/i\u003e is an invaluable resource to stimulate thinking while revealing the controversies, complexities, and ethics of the most contentious issues in contemporary advertising.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eCarol J. Pardun\u003c\/b\u003e is Professor of Advertising and Director of the School of Journalism and Mass Communications at the University of South Carolina. She has been published in numerous journals, including \u003ci\u003eMass Communications and Society\u003c\/i\u003e, \u003ci\u003eJournal of Broadcasting and Electronic Media\u003c\/i\u003e, and \u003ci\u003eJournal of Advertising Research\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 312\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.5 x 6.7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 23, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42133658173575,"sku":"9780470673096","price":89.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/9d02d991e2de1fd6462d61925bda3fad.webp?v=1732635691","url":"https:\/\/booksby.splitshops.com\/products\/advertising-and-society-2e-p-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}