{"product_id":"ai-strategy-for-sales-teams-integrating-ai-into-human-centred-selling-hardcover","title":"AI Strategy for Sales Teams: Integrating AI Into Human-Centred Selling - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAndrew Hough\u003c\/b\u003e (Author), \u003cb\u003eRichard Vincent\u003c\/b\u003e (Author), \u003cb\u003eRichard Brooks\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eAI Strategy for Sales Teams\u003c\/i\u003e\u003c\/b\u003e by \u003cb\u003eAndy Hough\u003c\/b\u003e, \u003cb\u003e Richard Vincent\u003c\/b\u003e and \u003cb\u003eRichard Brooks\u003c\/b\u003e is a practical guide for mid-career sales professionals, managers and consultants who want to strengthen credibility, apply proven frameworks and optimize selling strategies in an AI-driven marketplace. Focused on career impact and organizational performance, it shows how to develop and implement AI-enabled principles while staying true to the fundamentals of why people buy. \u003cp\u003e\u003c\/p\u003eDrawing on real-world examples from technology companies, professional services firms and global enterprises, this book equips you to: \u003cbr\u003e- Apply AI tools to prepare insightful questions and optimize prospecting\u003cbr\u003e- Develop data-driven insights that enhance, not replace, human intuition\u003cbr\u003e- Implement ethical negotiation strategies supported by AI at scale\u003cbr\u003e- Build credibility through personalized, customer-centred engagement\u003cbr\u003e- Apply frameworks that integrate technology with consultative selling models \u003cp\u003e\u003c\/p\u003eWith detailed chapters and actionable tools, \u003cb\u003e\u003ci\u003eAI Strategy for Sales Teams\u003c\/i\u003e\u003c\/b\u003e helps you harness AI innovations to elevate performance, strengthen customer relationships and advance your career in an evolving sales environment. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003esales strategy, AI innovation, consultative selling, ethical negotiation, customer engagement, data-driven insights\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAndrew Hough\u003c\/b\u003e is Lecturer in Sales Leadership and Performance at Cranfield School of Management, UK and is founder of the Association of Professional Sales.\u003cbr\u003e\u003cb\u003eRichard Vincent\u003c\/b\u003e is Visiting Fellow, Cranfield School of Management, UK and is a founding Fellow of the Association of Professional Sales.\u003cbr\u003e\u003cb\u003eRichard Brooks \u003c\/b\u003eis Visiting Fellow at Cranfield School of Management, UK, and CMO at a high-growth US company.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 28, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45851736244359,"sku":"9781398628472","price":99.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/PkVCEiidST9781398628472.webp?v=1789361482","url":"https:\/\/booksby.splitshops.com\/products\/ai-strategy-for-sales-teams-integrating-ai-into-human-centred-selling-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}