{"product_id":"airbus-vs-boeing-strategy-wars-tactical-dogfights-high-g-maneuvers-and-the-photo-finishes-paperback","title":"Airbus vs. Boeing: Strategy Wars, Tactical Dogfights, High-G Maneuvers and the Photo Finishes - Paperback","description":"\u003cp\u003eby \u003cb\u003eRajat Narang\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA tour-de-force take on the fabled Airbus vs. Boeing arch-rivalry and decrypting the relative strategy playbooks of the two Transatlantic rivals \u0026amp; aerospace giants from 1970s to 2020. It deciphers Airbus' meteoric rise in the narrow body aircraft market from a virtual industry underdog to a worthy \u0026amp; equal adversary within a span of 3+ decades and Boeing's fall from grace following the 737MAX disaster. Business \u0026amp; Product Strategy have been the core pivots \u0026amp; anchors around which it has been structured. It analyzes as to how the battles have panned out with the decryption of tactical execution as well as strategy brilliance and faux-pas'. The book is meant for anyone seeking actionable insights \u0026amp; practical lessons in Business Strategy from the two Aviation Giants operating with highly contrasting playbooks and is going to be akin to a thrilling ride in a barnstormer's airplane providing a bird's eyeview of the high octane aerial action from the top.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIf you love aviation and\/or are smitten by strategy then this is the passenger seat for you to grab...\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHop in!\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 342\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.71 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 31, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42126580973703,"sku":"9798215432914","price":33.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/7f37fbaae194c04a6f83a96149221e32.webp?v=1732583078","url":"https:\/\/booksby.splitshops.com\/products\/airbus-vs-boeing-strategy-wars-tactical-dogfights-high-g-maneuvers-and-the-photo-finishes-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}