{"product_id":"ascending-growth-improve-customer-value-drive-business-growth-elevate-your-career-paperback","title":"Ascending Growth: Improve Customer Value. Drive Business Growth. Elevate Your Career. - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEve Chen\u003c\/b\u003e (Author), \u003cb\u003eLjubica Radoicic\u003c\/b\u003e (Author), \u003cb\u003eBrett Cowell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\"A must read for every B2B marketer...\"\u003c\/em\u003e\u003c\/strong\u003e - Thomas Barta, co-author of #1 marketing leadership book, 'The 12 Powers of a Marketing Leader\".\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eImprove Customer Value. Drive Business Growth. Elevate Your Career.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAscending Growth is a must-read book for marketers and leaders who seek proven frameworks and insights that will help Marketing ascend from revenue generator to strategic growth enabler and beyond.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe book introduces \u003cem\u003eThe Growth Experience (GX) \u003c\/em\u003e\u003c\/strong\u003emodel as a means to challenge limitations and find growth opportunities, enabling organizational alignment and seeking a \"win-win-win\" at the overlap of organizational growth, people growth, and customer growth. The authors use their combined six decades of marketing and organizational change experience to empower your success as a leader. They demystify both the \"what\" and \"how\" of growth using the \u003cstrong\u003e\u003cem\u003eRevenue Generation Value Chain (RVC)\u003c\/em\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003cem\u003eAscending Growth Method (AGM) \u003c\/em\u003e\u003c\/strong\u003eframeworks introduced in the book, and support these with frequent distinctions, real-world examples, and case studies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAre you ready to grow?\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 294\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 10, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45531971223687,"sku":"9798887964256","price":28.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/2_MudFF5Nf9798887964256.webp?v=1786668354","url":"https:\/\/booksby.splitshops.com\/products\/ascending-growth-improve-customer-value-drive-business-growth-elevate-your-career-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}