{"product_id":"authenticity-guaranteed-paperback","title":"Authenticity Guaranteed: Masculinity and the Rhetoric of Anti-Consumerism in American Culture - Paperback","description":"\u003cp\u003eby \u003cb\u003eSally Robinson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAmericans love to hate consumerism. Scholars, intellectuals, musicians, and writers of all kinds take pleasure in complaining that consumer culture endangers the \"real\" things in life, including self-determination and individualism. In \u003ci\u003eAuthenticity Guaranteed, \u003c\/i\u003e Sally Robinson brings to light the unacknowledged gender and class assumptions of anti-consumerist critique in the second half of the twentieth century. American anti-consumerism, despite its apparent complexity, takes a remarkably consistent and predictable narrative form. From the mid-century \u003ci\u003eOrganization Man\u003c\/i\u003e to the millennial \u003ci\u003eNo Logo, \u003c\/i\u003e anti-consumerist critique reinforces the gender order by insisting that authenticity is threatened, and masculine agency curtailed, by the feminizing forces of consumer culture. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Robinson identifies a tradition of masculine protest and rebellion against feminization in iconic texts such as \u003ci\u003eThe Catcher in the Rye\u003c\/i\u003e and \u003ci\u003eFight Club, \u003c\/i\u003e as well as in critiques of postmodernism, academic denunciations of shopping, and a variety of other discourses that aim to diagnose what ails American consumer culture. This fresh and timely argument enters into conversation with a wide range of existing scholarship and opens up new questions for scholarly and political discussion.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eSally Robinson is associate professor of English at Texas A\u0026amp;M University and author of \u003ci\u003eMarked Men: White Masculinity in Crisis.\u003c\/i\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 254\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 02, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42111394611335,"sku":"9781625343536","price":62.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/14be7ce805e827a5c0f48ab6f789c71b.webp?v=1732481453","url":"https:\/\/booksby.splitshops.com\/products\/authenticity-guaranteed-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}