{"product_id":"b-r-a-n-d-before-your-resume-your-marketing-guide-for-veterans-military-service-members-entering-civilian-life-hardcover","title":"B.R.A.N.D. Before Your Resumé: Your Marketing Guide for Veterans \u0026 Military Service Members Entering Civilian Life - Hardcover","description":"\u003cp\u003eby \u003cb\u003eGraciela Tiscareño-Sato\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eB.R.A.N.D.\u003c\/em\u003e \u003cem\u003eBefore Your Resumé is t\u003c\/em\u003ehe first book written by a military veteran (turned marketing professional and entrepreneur) for service members and military veterans to craft their AUTHENTIC personal branding. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eStudent veterans, military spouses, veterans in their first, second, or third career transitions will all learn valuable self-marketing skills, guided by a veteran who knows the transition chaos (and success!) firsthand. This book is essential if you're joining the ranks of veterans choosing the entrepreneurship track, if seeking your first career after leaving the active-duty force or pursuing your first internship or full-time job after completing your degree as a student veteran. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eReaders will complete the \"extracting product attributes\" exercise, see ample examples of great branding created by veterans Graciela has personally coached, and be able to write their own authentic personal branding to influence their intended target audience. Graciela teaches the reader a repeatable marketing messaging process that will be useful for years for come.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThose who wish to collaborate live with Graciela who will coach them to perfecting their branding and\/or discussing their business startup idea will be offered the option to do so. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this marketing guidebook, Graciela guides you in becoming an epic storyteller of your unique value, long before you write your resumé which she reminds us all is a marketing deliverable. Taking this approach as she did during her career transitions means that \u003cem\u003eyour\u003c\/em\u003e audience for your new forward-looking branding will be so intrigued by your value that they'll ASK for your resumé!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYou'll be empowered to \u003cem\u003econfidently\u003c\/em\u003e communicate your value to make things happen, as Graciela did during her transformation from military aviator to technology marketing manager. Graciela's freely shares the communication process she followed during her highly successful military-to-civilian transition, in which she was mentored by women veterans every step of the way. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eStop going at it alone.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAnd most importantly, stop listening to those pushing you into writing your resumé (or worse yet your LinkedIn profile) \u003cem\u003ebefore\u003c\/em\u003e you've done the essential work to understand your personal values and interests, your value to civilian organizations, and the target audience you need to attract.\u003c\/p\u003e\u003cp\u003eLearn to \u003cstrong\u003eB.R.A.N.D. \u003cem\u003eBefore Your Resumé\u003c\/em\u003e\u003c\/strong\u003e with a marketing-savvy fellow veteran at your side.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 186\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 03, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42158388904071,"sku":"9780997309072","price":37.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/c7f33d71f29c7e9aa1c6719d06ffc8c1.webp?v=1733258420","url":"https:\/\/booksby.splitshops.com\/products\/b-r-a-n-d-before-your-resume-your-marketing-guide-for-veterans-military-service-members-entering-civilian-life-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}