{"product_id":"badass-making-users-awesome-paperback","title":"Badass: Making Users Awesome - Paperback","description":"\u003cp\u003eby \u003cb\u003eKathy Sierra\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNote for ebook customers: \u003c\/b\u003e The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. \u003c\/p\u003e\u003cp\u003eImagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be \u003ci\u003esustainably\u003c\/i\u003e successful. No short-term fads. \u003c\/p\u003e\u003cp\u003e \u003ci\u003eThis is not a game of chance.\u003c\/i\u003e It is a game of skill and strategy. \u003c\/p\u003e\u003cp\u003e And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why \u003ci\u003edoes\u003c\/i\u003e one outsell the others? \u003c\/p\u003e\u003cp\u003e The answer doesn't live in the sustainably successful products or services. The answer lives in those who use them. \u003c\/p\u003e\u003cp\u003e Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don't \u003ci\u003edepend\u003c\/i\u003e on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. \u003c\/p\u003e\u003cp\u003e Every role is a key player in this game. Product development, engineering, marketing, user experience, support--\u003ci\u003eeveryone\u003c\/i\u003e on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments \u003ci\u003ewhile\u003c\/i\u003e they're using our product but, more importantly, in the moments when they \u003ci\u003earen't\u003c\/i\u003e.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKathy Sierra created the award-winning Head First series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 293\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 24, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42117518098567,"sku":"9781491919019","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/e9e8790b967d1704ccfab8aa06913934.webp?v=1732525338","url":"https:\/\/booksby.splitshops.com\/products\/badass-making-users-awesome-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}