{"product_id":"behind-the-red-velvet-curtain-build-and-run-the-event-planning-business-of-your-dreams-paperback","title":"Behind the Red Velvet Curtain: Build and Run the Event Planning Business of Your Dreams - Paperback","description":"\u003cp\u003eby \u003cb\u003eCindy y. Lo\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eEvent planning can be an exciting, rewarding, and fabulously fun vocation, but it takes more than just knowing how to throw a great party if you want to make it work. In Behind the Red Velvet Curtain, Cindy Y. Lo, shares her insights and stories about how she built an international award-winning company, Red Velvet Events (RED VELVET), and made it a roaring success. From Cindy's triumphs-and from her mistakes-you'll learn how to- Unlock your creativity- Find the right clients- Handle finances- Take risks- Master networking- Use social media as a powerful business tool- Define your company culture- And more. Behind the Red Velvet Curtain is your guide to professional event planning greatness. With Cindy's help, you'll soon Outplan. Outplay. Outparty (R) the competition with a profitable new career that you can be passionate about.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eCindy Y. Lo DMCP is the founder, owner, and chief event strategist of Red Velvet Events, a Global DMC Partner (RVE) and an international award-winning, full-service creative events agency. A graduate of the McCombs School of Business at The University of Texas at Austin, Cindy began her career at Trilogy Software, a tech startup, before launching RVE as a solo endeavor in 2002. She is a self-taught event professional with an eye for detail, a flair for design, and a finger on the pulse of all things digital. Texas-born and raised, Cindy lives in Austin with her husband and two children.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 174\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.37 x 8.5 x 5.51 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 29, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42111893241991,"sku":"9781619618541","price":21.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/64d39e9f612bebaee387b59cb372cbb2.webp?v=1732482560","url":"https:\/\/booksby.splitshops.com\/products\/behind-the-red-velvet-curtain-build-and-run-the-event-planning-business-of-your-dreams-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}