{"product_id":"between-hollywood-and-moscow-the-italian-communists-and-the-challenge-of-mass-culture-1943-1991-paperback","title":"Between Hollywood and Moscow: The Italian Communists and the Challenge of Mass Culture, 1943-1991 - Paperback","description":"\u003cp\u003eby \u003cb\u003eStephen Gundle\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn the postwar years, Italy underwent a far-reaching process of industrialization that transformed the country into a leading industrial power. Throughout most of this period, the Italian Communist Party (PCI) remained a powerful force in local government and civil society. However, as Stephen Gundle observes, the PCI was increasingly faced with challenges posed by modernization, particularly by mass communication, commercial cultural industries, and consumerism. \u003ci\u003eBetween Hollywood and Moscow\u003c\/i\u003e is an analysis of the PCI's attempts to cope with these problems in an effort to maintain its organization and subculture.\u003cbr\u003e\tGundle focuses on the theme of cultural policy, examining how the PCI's political strategies incorporated cultural policies and activities that were intended to respond to the Americanization of daily life in Italy. In formulating this policy, Gundle contends, the Italian Communists were torn between loyalty to the alternative values generated by the Communist tradition and adaptation to the dominant influences of Italian modernization. This equilibrium eventually faltered because the attractive aspects of Americanization and pop culture proved more influential than the PCI's intellectual and political traditions. \u003cbr\u003e\tThe first analysis in English of the cultural policies and activities of the PCI, this book will appeal to readers with an interest in modern Italy, the European left, political science, and media studies.\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eStephen Gundle's book is a highly original contribution to our knowledge of the culture and politics of modern Italy, combining as it does theoretical sophistication with extensive empirical research.--Paul Ginsborg, Universita degli Studi di Firenze\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStephen Gundle is Senior Lecturer and Head of the Department of Italian at Royal Holloway, the University of London.\u003cbr\u003e\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.59 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 04, 2000\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42130250137735,"sku":"9780822325635","price":56.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/178308b2d3816ce62b5be5bbfb2c42b0.webp?v=1732609558","url":"https:\/\/booksby.splitshops.com\/products\/between-hollywood-and-moscow-the-italian-communists-and-the-challenge-of-mass-culture-1943-1991-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}