{"product_id":"beyond-the-green-team-aligning-internal-and-external-communication-to-advance-corporate-sustainability-paperback","title":"Beyond the Green Team: Aligning Internal and External Communication to Advance Corporate Sustainability - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJulia L. F. Goldstein\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDoes your workplace reflect your values?\u003cbr\u003eWhat you say and do within and beyond your walls affects your ability to attract employees, customers, and investors.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf your company strives to be \"green\" and to meet the triple bottom line of not just profit but people and the planet, then communicating more frequently and more clearly about your organization's sustainability efforts and interests is critical. In addition to the positive effect it has on the environment, your local community, and society at large, the benefits of better sustainability communication include improvements in: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmployee engagement, satisfaction, and retention\u003c\/li\u003e\n\u003cli\u003eCompany reputation and customer loyalty\u003c\/li\u003e\n\u003cli\u003eLong-term financial gain\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBut how do you get there?\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eBeyond the Green Team\u003c\/em\u003e, award-winning author Julia L F Goldstein, PhD shows that the way you communicate sustainability-first within your company and then with customers, investors, and other stakeholders-is the essential foundation of any successful green initiative.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRead \u003cem\u003eBeyond the Green Team\u003c\/em\u003e to learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe importance of mission, vision, and values as they relate to sustainability\u003c\/li\u003e\n\u003cli\u003eStrategies for building a successful \"green team\"\u003c\/li\u003e\n\u003cli\u003eWays to encourage internal communication and collaboration\u003c\/li\u003e\n\u003cli\u003eThe problems with \"greenwashing\" and how to avoid mistakes\u003c\/li\u003e\n\u003cli\u003eApproaches for effective external communication and marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGuided by meticulous research, interviews with top executives and sustainability leaders, and examples of successful initiatives by a variety of companies and industries, Beyond the Green Team lays out the core concepts that will help your organization thrive-and the practical steps needed to get there.\u003cbr\u003e\u003c\/p\u003eIt's time to take your company's sustainability journey to the next level. Are you ready? \u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 138\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 01, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43269353537671,"sku":"9780999595671","price":21.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/nnm8AfZFqn9780999595671.webp?v=1759884611","url":"https:\/\/booksby.splitshops.com\/products\/beyond-the-green-team-aligning-internal-and-external-communication-to-advance-corporate-sustainability-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}