{"product_id":"big-brown-hardcover","title":"Big Brown: The Untold Story of Ups - Hardcover","description":"\u003cp\u003eby \u003cb\u003eGreg Niemann\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAlthough its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies. \u003c\/p\u003e\u003cp\u003eFor the first time, a UPS \"lifer\" tells the behind-the-scenes story of how a small messenger service became a business giant. \u003ci\u003eBig Brown\u003c\/i\u003e reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest \u003ci\u003eunknown\u003c\/i\u003e capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBig Brown\u003c\/i\u003e examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical \"anti-marketing\" bias (why brown?) to its sterling brand loyalty and reputation for quality.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eAlthough its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e\u003cp\u003eFor the first time, a UPS \"lifer\" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today.\u003c\/p\u003e \u003cp\u003eBig Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical \"anti-marketing\" bias (why brown?) to its sterling brand loyalty and reputation for quality.\u003c\/p\u003e \u003cp\u003eBig Brown reveals the truth about UPS, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy you've probably never heard of Jim Casey\u003c\/li\u003e \u003cli\u003eWhere it all began--$100 and a Seattle basement in 1907\u003c\/li\u003e \u003cli\u003eWhy you'll never find a UPS uniform for saleon eBay\u003c\/li\u003e \u003cli\u003eHow the cult of the UPS driver developed andwhy it endures\u003c\/li\u003e \u003cli\u003eWhy UPS employees \"bleed brown\"\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTold as an engrossing business story, Big Brown is also filled with tested management ideas and principles for creating consistent growth, customer loyalty, and a bulletproof corporate culture.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBIG BROWN\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eAlthough its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies. \u003c\/p\u003e\u003cp\u003eFor the first time, a UPS \"lifer\" tells the behind-the-scenes story of how a small messenger service became a business giant. \u003ci\u003eBig Brown\u003c\/i\u003e reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBig Brown\u003c\/i\u003e examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical \"anti-marketing\" bias (why brown?) to its sterling brand loyalty and reputation for quality. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBig Brown\u003c\/i\u003e reveals the truth about UPS, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy you've probably never heard of Jim Casey\u003c\/li\u003e \u003cli\u003eWhere it all began--$100 and a Seattle basement in 1907\u003c\/li\u003e \u003cli\u003eWhy you'll never find a UPS uniform for sale on eBay\u003c\/li\u003e \u003cli\u003eHow the cult of the UPS driver developed and why it endures\u003c\/li\u003e \u003cli\u003eWhy UPS employees \"bleed brown\"\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTold as an engrossing business story, \u003ci\u003eBig Brown\u003c\/i\u003e is also filled with tested management ideas and principles for creating consistent growth, customer loyalty, and a bulletproof corporate culture.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Author\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGREG NIEMANN, \u003c\/b\u003e a Southern California travel and outdoors writer, followed the classic UPS career for almost thirty-five years, rising from loader, to driver, to management. He was West Coast editor of the company's employee publications and was often a liaison for top management. While at UPS, Niemann was accredited by the International Association of Business Communicators and named IABC Communicator of the Year.\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.04 x 6.39 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 26, 2007\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42131529302151,"sku":"9780787994020","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/10c91e47a2c1793302d6cb7c063412d4.webp?v=1732619683","url":"https:\/\/booksby.splitshops.com\/products\/big-brown-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}