{"product_id":"big-data-using-smart-big-data-analytics-and-metrics-to-make-better-decisions-and-improve-performance-paperback","title":"Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance - Paperback","description":"\u003cp\u003eby \u003cb\u003eBernard Marr\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eConvert the promise of big data into real world results\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThere is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. \u003ci\u003eBig Data\u003c\/i\u003e will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, \u003ci\u003eBig Data \u003c\/i\u003ewill take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscusses how companies need to clearly define what it is they need to know\u003c\/li\u003e \u003cli\u003eOutlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions\u003c\/li\u003e \u003cli\u003eAddresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them\u003c\/li\u003e \u003cli\u003eIncludes many high-profile case studies from the author's work with some of the world's best known brands\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGET SMART - LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL-WORLD RESULTS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to \u003ci\u003euse\u003c\/i\u003e big data to get solid, real-world business results - and putting that in place to improve performance.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBig Data\u003c\/i\u003e shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eS\u003c\/b\u003etart with Strategy\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eM\u003c\/b\u003eeasure Metrics and Data\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eA\u003c\/b\u003epply Analytics\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eR\u003c\/b\u003eeport Results\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eT\u003c\/b\u003eransform Business\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBERNARD MARR\u003c\/b\u003e - the 'Big Data Guru' - is one of the world's most highly respected voices anywhere when it comes to data in business. In \u003ci\u003eBig Data\u003c\/i\u003e, you have access to techniques for converting raw information into real business results. Marr brings complex concepts down to earth, so you can use data the SMART way to transform everything you do.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.4 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 09, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42155831591047,"sku":"9781118965832","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/3846c75ca570a4e91b8cba8a7cadb416.webp?v=1733239011","url":"https:\/\/booksby.splitshops.com\/products\/big-data-using-smart-big-data-analytics-and-metrics-to-make-better-decisions-and-improve-performance-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}