{"product_id":"boom-to-backlash-george-floyds-legacy-on-dei-as-a-business-imperative-hardcover","title":"Boom to Backlash: George Floyd's Legacy on Dei as a Business Imperative - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDk Bartley\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow the murder of George Floyd transformed the attitude towards and implementation of DEI across the world\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBoom to Backlash: George Floyd's Legacy on DEI as a Business Imperative\u003c\/i\u003e examines the seismic shift in DEI initiatives following George Floyd's completely preventable death, exploring the initial surge of corporate commitments to DEI, the tangible progress and advancements made, and the subsequent backlash. Through data and case studies, as well as the unparalleled personal experiences of Black executive, global DEI expert, and author DK Bartley, this book illustrates how DEI has evolved from a fringe concept to a crucial element of business strategy, corporate success, and social progress. Some of the topics explored in this book include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe mischaracterization of DEI as \"new\" or \"woke\" by various platforms\u003c\/li\u003e \u003cli\u003eThe real impact of DEI on a business's bottom line\u003c\/li\u003e \u003cli\u003eThe future of DEI with respect to the current political climate and technology's role in implementation strategies\u003c\/li\u003e \u003cli\u003eWhy George Floyd's murder was a catalyst for change\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eBy addressing these critical aspects of DEI within the context of recent historical events, \u003ci\u003eBoom to Backlash\u003c\/i\u003e engages with a growing audience of business and political leaders, social media influencers, HR professionals, and individuals who want to understand and implement effective DEI strategies in a post-2020 world.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBOOM TO BACKLASH: George Floyd's Legacy on DEI as a Business Imperative\u003c\/b\u003e examines the seismic shift in DEI initiatives following Floyd's death, exploring the initial surge of corporate commitments to DEI, the tangible progress made, and the subsequent backlash. Through data and case studies, this book illustrates how DEI has evolved from a fringe concept to a crucial element of business strategy, corporate success, and social progress. \u003c\/p\u003e\u003cp\u003ePractically, this book provides guidance for individuals on personal growth and advocacy, encouraging them to diversify their communities, news sources, and perspectives. For corporations, it offers strategies for strengthening DEI initiatives, including the use of blind resumes, diversified interview teams, and regular pulse surveys, and explains the importance of setting clear goals, using diversity scorecards, and regularly reassessing and updating DEI efforts. \u003c\/p\u003e\u003cp\u003eWhile many books address racial justice or corporate diversity, this book uniquely focuses on the specific impact of Floyd's murder on DEI in the business world. It fills a gap in the market by providing both historical context and forward-looking strategies, backed by author DK Bartley's unparalleled experience and access to corporate decision-makers and key stakeholders as part of the DEI narrative post-George Floyd. Although DEI is often touted as a left-wing political ploy designed to unfairly advance people based on cultural characteristics instead of merit, readers will find that data behind DEI initiatives shows DEI is not only successful, but imperative to healthy, thriving workplaces. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBoom to Backlash\u003c\/i\u003e will resonate with corporate leaders at organizations large and small, DEI professionals, and engaged citizens seeking to understand and navigate the changing landscape of equity and inclusion. It offers valuable insights for those implementing DEI initiatives, as well as anyone interested in the societal and corporate impact of the Black Lives Matter movement.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR BOOM TO BACKLASH\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"A compelling narrative that uncovers the undercurrents of social movements and public opinion, \u003ci\u003eBoom to Backlash\u003c\/i\u003e offers a unique lens through which to understand the inevitable tensions that accompany moments of rapid societal change.\"\u003cbr\u003e \u003cb\u003e--STEPHANIE CREARY, \u003c\/b\u003e Assistant Professor of Management at the Wharton School, University of Pennsylvania \u003c\/p\u003e\u003cp\u003e\"For anyone who wants to understand how DEI adds value to the corporate bottom line and is essential to creating 'safe space' for all employees in a post-George Floyd world.\"\u003cbr\u003e \u003cb\u003e--RAY ARATA, \u003c\/b\u003e Founder of Better Man Conference and author of \u003ci\u003eShowing Up: How Men Can Become Effective Allies in the Workplace\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eBoom to Backlash\u003c\/i\u003e is not just a roadmap for navigating the cycles of progress and resistance we've seen over the past five years--it's a deeply personal and insightful call to action.\"\u003cbr\u003e \u003cb\u003e--JENNIFER BROWN, \u003c\/b\u003e Keynote speaker and bestselling author of \u003ci\u003eHow to Be an Inclusive Leader\u003c\/i\u003e, host of \u003ci\u003eThe Will to Change\u003c\/i\u003e podcast \u003c\/p\u003e\u003cp\u003e\"Business leaders for decades have spoken on the power of wisdom of the crowds as a way to develop better business results, and DEI is a critical ingredient to ensuring wisdom of the crowds gives you the best outcomes. The net result is improved financial performance, improved happiness for employees, and a better society.\"\u003cbr\u003e \u003cb\u003e--DAMIAN RIVERA, CEO, \u003c\/b\u003e The Association of Latino Professionals for America (ALPFA) \u003c\/p\u003e\u003cp\u003e\"DK Bartley's \u003ci\u003eBoom to Backlash\u003c\/i\u003e brings home the forces before and undeniably the forces after the murder of George Floyd. He does an excellent job of setting the stage and providing ways for all of us to continue advancing inclusion in our collective future together.\"\u003cbr\u003e \u003cb\u003e--MICHAEL HYTER, \u003c\/b\u003e President and CEO, The Executive Leadership Council\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDK BARTLEY\u003c\/b\u003e is a subject matter expert for DEI and talent acquisition. As an executive, public speaker, and influencer, Bartley inspires people and corporations around the world to expand and innovate their business practices. He is currently Chief Talent Officer for Diversity Talent International and former Chief DEI Officer for Moody's Corporation.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.97 x 9.25 x 6.23 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 20, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43268844880007,"sku":"9781394351459","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/8idwv_6KUj9781394351459.webp?v=1759866606","url":"https:\/\/booksby.splitshops.com\/products\/boom-to-backlash-george-floyds-legacy-on-dei-as-a-business-imperative-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}