{"product_id":"brains-on-fire-hardcover","title":"Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements - Hardcover","description":"\u003cp\u003eby \u003cb\u003eRobbin Phillips\u003c\/b\u003e (Author), \u003cb\u003eGreg Cordell\u003c\/b\u003e (Author), \u003cb\u003eGeno Church\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDevelop and harness a powerful, sustainable word-of-mouth movement\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing \"campaign\" mentality.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBrains on Fire\u003c\/i\u003e offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop and harness a powerful, sustainable, word-of-mouth movement\u003c\/li\u003e \u003cli\u003eDescribes 10 lessons to master and create a powerful, sustainable movement\u003c\/li\u003e \u003cli\u003eThe Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAre you really surprised when you hear that people don't trust marketers? After all, who wants to be considered a \"target,\" a \"demographic,\" or just a faceless piece of \"market share\"? Who wants such a relationship? What's in it for them? \u003c\/p\u003e\u003cp\u003eYet even as they resist \"marketing,\" your customers are embracing causes and communities that have meaning for them. Empowered by new technologies, they're speaking out, talking back, and spreading the word on what they're passionate about. Do you want your business to inspire and benefit from that passion? \u003ci\u003eBrains on Fire\u003c\/i\u003e reveals how to ignite powerful, meaningful, sustainable word of mouth movements that are \"win-win\" for your customers and your business. \u003c\/p\u003e\u003cp\u003eBelieving that the focus should be on people and not the shiny new tools and tactics du jour (like Facebook and Twitter), \u003ci\u003eBrains on Fire\u003c\/i\u003e gives you the keys to building long-term momentum both online and offline for your company, product, service, or organization. Featuring ten lessons you can start building on today, it takes you step by step through lessons the authors have learned on how to inspire excitement and engage the customers and other stakeholders who will advocate for you. \u003c\/p\u003e\u003cp\u003eHow did a 360-year-old company double its profits in key markets just by tapping into a community its customers had already formed? How does a major retailer plan to win as it moves into an entirely new type of business? Real-life examples show you how today's companies win at word of mouth; all are discussed so you can easily understand and apply the principles in your business. \u003c\/p\u003e\u003cp\u003eWhat if \"marketing\" is really about connecting--finding the people who are looking for you and bringing greater value to their lives? \u003ci\u003eBrains on Fire\u003c\/i\u003e gives you the tools to connect with and excite your customers, launch authentic word of mouth movements, and produce exponential returns over the long term.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAre you really surprised when you hear that people don't trust marketers? After all, who wants to be considered a \"target,\" a \"demographic,\" or just a faceless piece of \"market share\"? Who wants such a relationship? What's in it for them?\u003c\/p\u003e \u003cp\u003eYet even as they resist \"marketing,\" your customers are embracing causes and communities that have meaning for them. Empowered by new technologies, they're speaking out, talking back, and spreading the word on what they're passionate about. Do you want your business to inspire and benefit from that passion? \u003ci\u003eBrains on Fire\u003c\/i\u003e reveals how to ignite powerful, meaningful, sustainable word of mouth movements that are \"win-win\" for your customers and your business.\u003c\/p\u003e \u003cp\u003eBelieving that the focus should be on people and not the shiny new tools and tactics du jour (like Facebook and Twitter), \u003ci\u003eBrains on Fire\u003c\/i\u003e gives you the keys to building long-term momentum both online and offline for your company, product, service, or organization. Featuring ten lessons you can start building on today, it takes you step by step through lessons the authors have learned on how to inspire excitement and engage the customers and other stakeholders who will advocate for you.\u003c\/p\u003e \u003cp\u003eHow did a 360-year-old company double its profits in key markets just by tapping into a community its customers had already formed? How does a major retailer plan to win as it moves into an entirely new type of business? Real-life examples show you how today's companies win at word of mouth; all are discussed so you can easily understand and apply the principles in your business.\u003c\/p\u003e \u003cp\u003eWhat if \"marketing\" is really about connecting--finding the people who are looking for you and bringing greater value to their lives? \u003ci\u003eBrains on Fire\u003c\/i\u003e gives you the tools to connect with and excite your customers, launch authentic word of mouth movements, and produce exponential returns over the long term.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRobbin Phillips\u003c\/b\u003e, \u003cb\u003eGreg Cordell\u003c\/b\u003e, and \u003cb\u003eGeno Church\u003c\/b\u003e work together at the word-of-mouth marketing and identity company Brains on Fire. Along with others on the Brains on Fire team, they evangelize around the globe about embracing and elevating the passions of your customers. They conduct speaking engagements, events, workshops, and blogs to help companies and organizations ignite movements. Unbridled by traditional marketing mindsets, they also practice what they preach, partnering with some of the most courageous clients on the planet.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSpike Jones\u003c\/b\u003e is a writer and editor who gave the Brains on Fire message one voice. You can find him at askspike.com.\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.82 x 8.6 x 5.82 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 31, 2010\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42133670592647,"sku":"9780470614181","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/fa844731f4ef1a48fcd39dac19083212.webp?v=1732635783","url":"https:\/\/booksby.splitshops.com\/products\/brains-on-fire-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}