{"product_id":"brand-bewitchery-how-to-wield-the-story-cycle-systemtm-to-craft-spellbinding-stories-for-your-brand-how-to-wield-the-story-cycle-sys-hardcover","title":"Brand Bewitchery: How to Wield The Story Cycle System(TM) To Craft Spellbinding Stories For Your Brand: How To Wield The Story Cycle Sys - Hardcover","description":"\u003cp\u003eby \u003cb\u003ePark Howell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBrand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBut how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But \u0026amp; Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBrand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhen finished with this guidebook, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and thousands of people, simply help leaders excel through the stories they tell.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 22, 2022\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eLarge Print:\u003c\/strong\u003e Yes\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42121068544135,"sku":"9781734308143","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/27f2eab9d29dc61fda05de75f996f3af.webp?v=1732551115","url":"https:\/\/booksby.splitshops.com\/products\/brand-bewitchery-how-to-wield-the-story-cycle-systemtm-to-craft-spellbinding-stories-for-your-brand-how-to-wield-the-story-cycle-sys-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}