{"product_id":"branded-content-the-fateful-merging-of-media-and-marketing-paperback","title":"Branded Content: The Fateful Merging of Media and Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eJonathan Hardy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. \u003c\/p\u003e\u003cp\u003eThis ambitious historical, empirical, and theoretical study examines industry practices, policies, and 'problems', advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eJonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJonathan Hardy\u003c\/strong\u003e is Professor of Communications and Media at the University of the Arts London. He writes and comments on media industries, media and advertising, communications regulation, and international media systems. His books include \u003ci\u003eCritical Political Economy of the Media\u003c\/i\u003e (2014), \u003ci\u003eCross-Media Promotion \u003c\/i\u003e(2010), and \u003ci\u003eWestern Media Systems\u003c\/i\u003e (2008). He is co-editor of \u003ci\u003eThe Advertising Handbook\u003c\/i\u003e (2018) and is series editor of Routledge Critical Advertising Studies. He is a member of the editorial boards of \u003ci\u003eDigital Journalism\u003c\/i\u003e, \u003ci\u003ePolitical Economy of Communication\u003c\/i\u003e, \u003cem\u003eMediterranean Journal of Communication\u003c\/em\u003e, and \u003ci\u003eTripleC: Communication, Capitalism \u0026amp; Critique\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 282\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 27, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42127597764743,"sku":"9781138190429","price":89.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/e8ba262e0d1f29099dda098fe3763dc8.webp?v=1732589544","url":"https:\/\/booksby.splitshops.com\/products\/branded-content-the-fateful-merging-of-media-and-marketing-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}