{"product_id":"branding-bud-the-commercialization-of-cannabis-paperback","title":"Branding Bud: The Commercialization of Cannabis - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid Paleschuck\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eNever before has a book been compiled on cannabis brands and the consumers they appeal to.\u003c\/b\u003e \u003cp\u003eOnce an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry. \u003c\/p\u003e \u003cp\u003eBut what makes a cannabis brand successful? What techniques do companies use to brand and market their products? What segments have been established? In \u003ci\u003eBranding Bud: The Commercialization of Cannabis\u003c\/i\u003e, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and large corporations are doing to introduce their products to the hearts and minds of cannabis consumers. The results of his exploration may surprise you. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eBranding Bud\u003c\/i\u003e showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state. The book offers a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them, and the political, legal, and cultural aspects of cannabis that inform the brand landscape of today. This book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry. \u003c\/p\u003e--David Paleschuck\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 20, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42163181584519,"sku":"9781936807512","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/fd733d62a363b625a97bda51bf8547d2.webp?v=1733295320","url":"https:\/\/booksby.splitshops.com\/products\/branding-bud-the-commercialization-of-cannabis-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}