{"product_id":"branding-on-the-eastern-front-the-quest-of-a-brand-consultant-in-the-new-europe-paperback","title":"Branding on the Eastern Front: The Quest of a Brand Consultant in the New Europe - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWally Olins\u003c\/b\u003e (Foreword by), \u003cb\u003eAneta Bogdan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBranding on the Eastern Front\u003c\/em\u003e\u003c\/strong\u003e is both a testimony of how Western-born approaches must adapt to emerging economies, and a crash course in branding and leadership for entrepreneurs, marketers, and contemporary consumers of any kind.\u003c\/p\u003e\u003cp\u003eThe late great branding master \u003cstrong\u003eWally Olins\u003c\/strong\u003e said in the Foreword to the book \u003cem\u003e\"What is fascinating about the work that my very good friend \u003cstrong\u003eAneta Bogdan\u003c\/strong\u003e has been doing for the last dozen years or so is that it seeks not only to create brands in a country in which they had no existence at all for fifty or more years, but that she has done it with such verve, intelligence and creativity.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThe book is a premier, Eastern view on the debate around the transformative power of branding, including relevant case studies, and an insight into the emergent corporate and entrepreneurial milieus. The author is never average: cynical and idealistic, authoritarian and inspirational-a fresh, break-the-rules storyteller with a speculative and passionate discourse.\u003c\/p\u003e\u003cp\u003eAll in all, the book is a keen practitioner's candid account about the assimilation and development of brands and branding in post-communist Eastern Europe and other emergent markets - in a time when Western-born principles of branding are being tried and tested, not only by their new grounds, but also by the changing times.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 10, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43347683868807,"sku":"9789730177343","price":13.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/a-4azYwjYd9789730177343.webp?v=1760925012","url":"https:\/\/booksby.splitshops.com\/products\/branding-on-the-eastern-front-the-quest-of-a-brand-consultant-in-the-new-europe-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}