{"product_id":"building-a-global-bank-the-transformation-of-banco-santander-hardcover","title":"Building a Global Bank: The Transformation of Banco Santander - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMauro F. Guillén\u003c\/b\u003e (Author), \u003cb\u003eAdrian Tschoegl\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn 2004, Spain's Banco Santander purchased Britain's Abbey National Bank in a deal valued at fifteen billion dollars--an acquisition that made Santander one of the ten largest financial institutions in the world. Here, Mauro Guillén and Adrian Tschoegl tackle the question of how this once-sleepy, family-run provincial bank in a developing economy transformed itself into a financial-services group with more than sixty-six million customers on three continents. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Founded 150 years ago in the Spanish port city of the same name, Santander is the only large bank in the world where three successive generations of one family have led top management and the board of directors. But Santander is fully modern. Drawing on rich data and in-depth interviews with family members and managers, Guillén and Tschoegl reveal how strategic decisions by the family and complex political, social, technological, and economic forces drove Santander's unprecedented rise to global prominence. The authors place the bank in this competitive milieu, comparing it with its rivals in Europe and America, and showing how Santander, faced with growing competition in Spain and Europe, sought growth opportunities in Latin America and elsewhere. They also address the complexities of managerial succession and family leadership, and weigh the implications of Santander's stellar rise for the consolidation of European banking. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e \u003ci\u003eBuilding a Global Bank\u003c\/i\u003e tells the fascinating story behind this powerful corporation's remarkable transformation--and of the family behind it.\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Guillen and Tschoegl have a solid grasp of the dynamics of global banking and critically integrate the Santander story into that framework. Santander has had successes and missteps, and will have more of both in the years ahead. This book will leave the reader with an unrivalled observation platform to watch developments as they unfold.\"--Ingo Walter, New York University\u003c\/p\u003e\u003cp\u003e\"This book tells the story of Banco Santander, one of the most spectacular successes in recent banking history. It makes significant empirical and analytical contributions to the theory of the firm, because it shows how a rather original type of organization can be uniquely nimble and efficient. There is no other comprehensive study of Banco Santander in English or Spanish.\"--Gabriel Tortella, Universidad de Alcala\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Guillén and Tschoegl have a solid grasp of the dynamics of global banking and critically integrate the Santander story into that framework. Santander has had successes and missteps, and will have more of both in the years ahead. This book will leave the reader with an unrivalled observation platform to watch developments as they unfold.\"\u003cb\u003e--Ingo Walter, New York University\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"This book tells the story of Banco Santander, one of the most spectacular successes in recent banking history. It makes significant empirical and analytical contributions to the theory of the firm, because it shows how a rather original type of organization can be uniquely nimble and efficient. There is no other comprehensive study of Banco Santander in English or Spanish.\"\u003cb\u003e--Gabriel Tortella, Universidad de Alcalá\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMauro F. Guillén\u003c\/b\u003e is director of the Lauder Institute and the Dr. Felix Zandman Professor at the Wharton School of the University of Pennsylvania. His books include \u003ci\u003eThe Taylorized Beauty of the Mechanical\u003c\/i\u003e and \u003ci\u003eThe Limits of Convergence\u003c\/i\u003e (both Princeton). \u003cb\u003eAdrian Tschoegl\u003c\/b\u003e is lecturer in management at the Wharton School and has written extensively about international banking.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.04 x 9.14 x 6.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 21, 2008\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43893421768839,"sku":"9780691131252","price":116.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/l4LOCBI6Vk9780691131252.webp?v=1770907931","url":"https:\/\/booksby.splitshops.com\/products\/building-a-global-bank-the-transformation-of-banco-santander-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}