{"product_id":"bulletproof-your-copywriting-12-sales-copy-legal-dangers-and-how-to-avoid-them-paperback","title":"Bulletproof Your Copywriting: 12 Sales Copy Legal Dangers And How To Avoid Them - Paperback","description":"\u003cp\u003eby \u003cb\u003eMike Young Esq\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this \u003ci\u003eQuick Legal Guide\u003c\/i\u003e to copywriting, Business Lawyer Mike Young reveals what every copywriter should know to protect themselves when crafting sales copy for products and services.\u003c\/p\u003e\u003cp\u003eWhether you're writing copy for your own business, an employer, or on behalf of a client, this concise guide will show you how to legally: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShield yourself from personal liability\u003c\/li\u003e\n\u003cli\u003eUse swipe files\u003c\/li\u003e\n\u003cli\u003eProtect sales copy ownership\u003c\/li\u003e\n\u003cli\u003eRecycle copy for use on other copywriting projects\u003c\/li\u003e\n\u003cli\u003eIdentify and disclose material connections\u003c\/li\u003e\n\u003cli\u003eAvoid trouble when writing for B2B and B2C markets\u003c\/li\u003e\n\u003cli\u003ePrevent false and deceptive claims\u003c\/li\u003e\n\u003cli\u003eMake claims that don't get you (or your client) sued\u003c\/li\u003e\n\u003cli\u003eUse pseudonyms and celebrity endorsements\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e...and much more.\u003c\/p\u003e\u003cp\u003eInstead of a long treatise, this is a concise guide written in plain English designed to reduce lawsuits and government investigations. Refer to as-needed whether you're an amateur or professional copywriter.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 56\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.13 x 8 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 27, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42122935140487,"sku":"9781942226062","price":20.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/336dc902e51a61a7011d8a85ef57966f.webp?v=1732563468","url":"https:\/\/booksby.splitshops.com\/products\/bulletproof-your-copywriting-12-sales-copy-legal-dangers-and-how-to-avoid-them-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}