{"product_id":"business-planning-and-market-strategy-paperback","title":"Business Planning and Market Strategy - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eE. K. Valentin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBusiness Planning and Market Strategy\u003c\/strong\u003e offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote \"thinking inside the box,\" author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets \u003cem\u003eBusiness Planning \u0026amp; Market Strategy \u003c\/em\u003eapart from conventional \"how to\" planning guides.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eE. K. Valentin\u003c\/strong\u003e is an Eccles Research Fellow and Professor of Marketing and Management in the John B. Goddard School of Business and Economics, Weber State University, Ogden, Utah. He earned his Ph.D. from the University of Utah in 1979 and has taught M.B.A. courses in marketing and market strategy, as well as undergraduate courses in marketing, strategic management, business research, and statistics. His research has been cited in \u003cem\u003eThe Wall Street Journal\u003c\/em\u003e, and more than 50 of his articles and cases have appeared in various scholarly publications. In addition to teaching, he has been active in consulting.\u003cbr\u003eDr. Valentin's academic career was preceded by military service and work in the private sector. Shortly after leaving the Army, he became an electronic communications site supervisor in Thailand during the Vietnam War Era. In 1971, after earning B.S. and M.B.A. degrees from the University of Utah, he joined the Boise Cascade Corporation, then a \u003cem\u003eFortune\u003c\/em\u003e 100 company, as an assistant to various division and corporate executives. In 1977, he joined the Morrison-Knudsen Company as a senior corporate planning analyst, but returned to Boise Cascade in 1978 \u003cbr\u003euntil he decided to pursue a teaching career in 1982.\u003cbr\u003e\u003cbr\u003eDr. Valentin can be reached at evalentin@weber.edu or at ekvalentin@comcast.net.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.49 x 9.19 x 7.64 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 20, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45968815390855,"sku":"9781452282152","price":189.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/yhBNmYQ99U9781452282152.webp?v=1790675461","url":"https:\/\/booksby.splitshops.com\/products\/business-planning-and-market-strategy-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}