{"product_id":"chaotics-the-business-of-managing-and-marketing-in-the-age-of-turbulence-paperback","title":"Chaotics: The Business of Managing and Marketing in the Age of Turbulence - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePhilip Kotler\u003c\/b\u003e (Author), \u003cb\u003eJohn A. Caslione\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAs the fallout from the financial meltdown of 2008 grows progressively worse, companies, industries, and entire markets cling precariously to life or have ceased to exist altogether. And the turbulence may not be over any time soon.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cstrong\u003e\u003cem\u003eChaotics\u003c\/em\u003e\u003c\/strong\u003e, noted business strategists Philip Kotler and John Caslione present the intriguing, if unsettling, argument that these troubled times are not an aberration, but the new face of normal. In fact, the economic downturn is part of a continually oscillating Age of Turbulence, where both risk and opportunity are quickly felt around the world, now inexorably linked by globalism and technology. It's a world that chews up the unprepared, but rewards the prepared--those robust companies that have the ability to quickly anticipate and effectively respond to potential threats.\u003c\/p\u003e\u003cp\u003ePacked with illuminating examples of resilient companies that are successfully navigating turbulence, as well as many painful examples of bankrupt or soon-to-be defunct companies unprepared for the chaos that felled them, \u003cstrong\u003e\u003cem\u003eChaotics\u003c\/em\u003e\u003c\/strong\u003e provides deep insights and practical strategies for not only surviving the current economic down­turn, but also thriving amid the many slumps and spurts of prosperity that lie ahead.\u003c\/p\u003e\u003cp\u003eAt the heart of this book is an innovative \u003cstrong\u003e\u003cem\u003eChaotics Management System\u003c\/em\u003e\u003c\/strong\u003e for minimizing vulnerability and exploiting opportunities--and putting your­self way ahead of your competitors, most of whom are clinging to the same old panic tactics of across-the-board staff cuts, deep price discounts, and slashed investments in marketing, branding, and new product development. The system out­lined here helps you completely rethink how you man­age and market during recession and other turbulent conditions, including how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDevelop early warning systems for identifying the first signs of upheaval, including disrup­tive innovations and shocks\u003c\/li\u003e\n\u003cli\u003eConstruct detailed worst-case, best-case, and most-expected-case scenarios using the strategies for effectively dealing with each\u003c\/li\u003e\n\u003cli\u003eCut costs or enhance efficiency strategically in specific departments: finance, information technology, manufacturing, purchasing, and human resources\u003c\/li\u003e\n\u003cli\u003eSecure your market share from core customer segments--without decimating customer research and marketing budgets\u003c\/li\u003e\n\u003cli\u003eCompress strategic planning into shorter, three-month time cycles to keep a closer read on the pulse of the company\u003c\/li\u003e\n\u003cli\u003ePrevent the potentially catastrophic consequences of abandoning core principles\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTimely, practical, and compelling, \u003cstrong\u003e\u003cem\u003eChaotics\u003c\/em\u003e\u003c\/strong\u003e is an indispensable guide for business leaders striving to survive today's economic storms and to prosper through the inevitable turbulence of tomorrow.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.6 x 5.6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 09, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43651078750343,"sku":"9781400246977","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/wQBpZMkNQc9781400246977.webp?v=1766249714","url":"https:\/\/booksby.splitshops.com\/products\/chaotics-the-business-of-managing-and-marketing-in-the-age-of-turbulence-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}