{"product_id":"computational-advertising-market-and-technologies-for-internet-commercial-monetization-paperback","title":"Computational Advertising: Market and Technologies for Internet Commercial Monetization - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePeng Liu\u003c\/b\u003e (Author), \u003cb\u003eChao Wang\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDr. Liu Peng\u003c\/strong\u003e is senior director and chief architect of business products at Qihoo 360. He is\u003c\/p\u003e\u003cp\u003ealso responsible for product and engineering for monetization of 360. After receiving his\u003c\/p\u003e\u003cp\u003ePhD from Tsinghua University in 2005, he joined Microsoft Research Asia and studied\u003c\/p\u003e\u003cp\u003ecutting-edge artificial intelligence technologies. In 2009, he participated in the founding of\u003c\/p\u003e\u003cp\u003eYahoo! Labs Beijing as a senior scientist. He was also chief scientist of MediaV. Dr. Liu\u003c\/p\u003e\u003cp\u003ePeng is devoted to products and technologies related to big data and computational\u003c\/p\u003e\u003cp\u003eadvertising. His public online course \"computational advertising\" has attracted more than\u003c\/p\u003e\u003cp\u003e30,000 students on Netease.com, and has been adopted as a basic training material in\u003c\/p\u003e\u003cp\u003emany related companies. Moreover, this course has been selected by Peking University, \u003c\/p\u003e\u003cp\u003eTsinghua University and Beihang University for their graduates.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWang Chao\u003c\/strong\u003e received his master's degree from Peking University, and then worked at\u003c\/p\u003e\u003cp\u003eWeibo and Autohome's advertising department for some years. He is now a tech leader in\u003c\/p\u003e\u003cp\u003ethe query recommendation group at Baidu's portal search department. His work focuses on\u003c\/p\u003e\u003cp\u003emachine learning algorithms in computational advertising, and he has won 7th place among\u003c\/p\u003e\u003cp\u003e718 participants in \"predict click-through rates on display ads\" organized by Kaggle and\u003c\/p\u003e\u003cp\u003eCriteo. He is also interested in contributing code for open source machine learning tools\u003c\/p\u003e\u003cp\u003esuch as xgboost.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 442\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 13, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43808065192071,"sku":"9781032241401","price":103.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/7BhOlK56Uq9781032241401.webp?v=1770288816","url":"https:\/\/booksby.splitshops.com\/products\/computational-advertising-market-and-technologies-for-internet-commercial-monetization-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}