{"product_id":"computational-by-design-hardcover","title":"Computational by Design - Hardcover","description":"\u003cp\u003eby \u003cb\u003eViktor Malakuczi\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe contemporary material culture--everyday objects surrounding us--is dominated by mass\u003cbr\u003e manufactured products, but Digital Fabrication together with Computational Design (also called\u003cbr\u003e generative or parametric design) promises a shift towards substantially personalizable products, in a\u003cbr\u003e relatively cost-effective way. Considering this shift an opportunity for designers, the book argues that in\u003cbr\u003e order to consolidate the practice of developing personalizable products, designers need to change their\u003cbr\u003e focus from convergent to divergent user needs and desires, leaving room for the creative contributions\u003cbr\u003e of the users in the design of their objects, thus converting them from simple users to (computational)\u003cbr\u003e co-designers. Albeit such \"on-demand\" products are still rare in the everyday environment, there\u003cbr\u003e are numerous appreciable examples, which led to the recognition of six recurring personalization\u003cbr\u003e principles--or user motivations--of both mechanical and cognitive nature. Based on these, the book\u003cbr\u003e proposes a design approach the systematic replicating the observed principles on any product typology, \u003cbr\u003e with the support of a new design tool: a canvas that guides the designer's thinking towards product\u003cbr\u003e concepts to which personalization is essential. The proposed tool might help designers to spread\u003cbr\u003e personalisable design across many product categories, thus creating new business opportunities\u003cbr\u003e coherently with the recent development of the Industry 4.0 paradigm. On the long term, this might\u003cbr\u003e promote a more active role of the user in shaping the material culture, both through improving\u003cbr\u003e functionality and through new ways of creating meaning.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 156\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 25, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42107867332743,"sku":"9781863351218","price":70.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/cc4033a0684a7fbf5f93917a8e9dadf5.webp?v=1732460468","url":"https:\/\/booksby.splitshops.com\/products\/computational-by-design-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}