{"product_id":"contemporary-consumption-rituals-a-research-anthology-paperback","title":"Contemporary Consumption Rituals: A Research Anthology - Paperback","description":"\u003cp\u003eby \u003cb\u003eCele C. Otnes\u003c\/b\u003e (Editor), \u003cb\u003eTina M. Lowrey\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.\u003c\/p\u003e\u003cp\u003eIn this volume, the first in the \u003cem\u003eMarketing and Consumer Psychology\u003c\/em\u003e series: \u003c\/p\u003e\u003cul\u003e \u003cli\u003ea religious studies scholar talks about the media representation of ritual;\u003c\/li\u003e \u003cli\u003ecommunication scholars discuss the transformational aspects of rituals surrounding alcohol consumption;\u003c\/li\u003e \u003cli\u003ea marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and\u003c\/li\u003e \u003cli\u003ea historian describes how the marketing of Kwanzaa was so integral to its successful adoption.\u003c\/li\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 360\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.77 x 9.22 x 5.94 IN\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 01, 2003\u003c\/div\u003e\n\u003c\/ul\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42131127664775,"sku":"9780805847796","price":124.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/16f0326df8dc28039d289efbb091cce8.webp?v=1732616566","url":"https:\/\/booksby.splitshops.com\/products\/contemporary-consumption-rituals-a-research-anthology-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}