{"product_id":"cracking-the-product-marketing-code-craft-winning-go-to-market-strategies-for-market-domination-paperback","title":"Cracking the Product Marketing Code: Craft winning go-to-market strategies for market domination - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eIman Bayatra\u003c\/b\u003e (Author), \u003cb\u003eDaniel Kuperman\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHarness expert insights from Google, Meta, and TikTok to ace product launch, delight your customers, and accelerate growth with inbound strategies and outbound tactics\u003c\/strong\u003e\u003c\/p\u003eKey Features\u003cul\u003e\n\u003cli\u003eSharpen your product marketing skills to make an impact within your organization\u003c\/li\u003e\n\u003cli\u003eUnlock deeper insights through real-world examples to shape product development and drive exponential growth\u003c\/li\u003e\n\u003cli\u003eDiscover product marketing strategies, templates, and frameworks in this one-stop guide\u003c\/li\u003e\n\u003cli\u003ePurchase of the print or Kindle book includes a free PDF eBook\u003c\/li\u003e\n\u003c\/ul\u003eBook Description\u003cp\u003eIn the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you'll learn how to bridge the gap between your product and the market to meet customer needs effectively.\u003c\/p\u003e\u003cp\u003eEquipped with a comprehensive understanding of product marketing and its key functions-inbound and outbound strategies-you'll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market.\u003c\/p\u003e\u003cp\u003eThis product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation.\u003c\/p\u003e\u003cp\u003eNext, you'll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You'll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value.\u003c\/p\u003e\u003cp\u003eBy the end of this book, you'll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.\u003c\/p\u003eWhat you will learn\u003cul\u003e\n\u003cli\u003eUnderstand the power of product marketing as you explore inbound and outbound strategies\u003c\/li\u003e\n\u003cli\u003eLeverage customer data to uncover insights and fuel innovation\u003c\/li\u003e\n\u003cli\u003eDevelop impactful messaging to capture your audience's attention\u003c\/li\u003e\n\u003cli\u003eDiscover key strategies in customer segmentation and how to build buyer personas\u003c\/li\u003e\n\u003cli\u003eExamine each stage of the GTM plan and identify winning strategies\u003c\/li\u003e\n\u003cli\u003eApply the right tactics at each stage of the customer journey to drive product adoption\u003c\/li\u003e\n\u003cli\u003eEnsure internal and external stakeholders buy-in to create value\u003c\/li\u003e\n\u003c\/ul\u003eWho this book is for\u003cp\u003eIf you're a product marketer, product marketing leader, or marketing manager looking to get to grips with product marketing and identify blind spots in your product marketing strategies, primarily in B2B tech, this book is for you. Product managers seeking to develop their product marketing skillset will find this book especially useful. However, basic knowledge of product marketing is all you need to get the most out of this book.\u003c\/p\u003eTable of Contents\u003col\u003e\n\u003cli\u003eProduct Marketing - an Introduction\u003c\/li\u003e\n\u003cli\u003eInbound Product Marketing: Product Innovation\u003c\/li\u003e\n\u003cli\u003eOutbound Product Marketing: Driving Product Adoption \u0026amp; Growth\u003c\/li\u003e\n\u003cli\u003eMarket Research and Competitive Analysis: Strategies to Enhance Innovation\u003c\/li\u003e\n\u003cli\u003eCustomer Research: Creating Effective Voice of Customer Programs\u003c\/li\u003e\n\u003cli\u003eCustomer Segmentation and Buyer Personas\u003c\/li\u003e\n\u003cli\u003eInfluencing the Product Roadmap\u003c\/li\u003e\n\u003cli\u003eCompetitive Positioning and Messaging for Growth\u003c\/li\u003e\n\u003cli\u003eGTM Strategies for an Exponential Growth\u003c\/li\u003e\n\u003cli\u003eEnable Your Sales Team \u0026amp; Maximise Effectiveness\u003c\/li\u003e\n\u003cli\u003eEnsure Internal Stakeholders Buy-In\u003c\/li\u003e\n\u003cli\u003eAnalysts Relations\u003c\/li\u003e\n\u003c\/ol\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 292\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.61 x 9.25 x 7.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 27, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43264522813575,"sku":"9781837632763","price":53.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/DVTC97WYe09781837632763.webp?v=1759679412","url":"https:\/\/booksby.splitshops.com\/products\/cracking-the-product-marketing-code-craft-winning-go-to-market-strategies-for-market-domination-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}