{"product_id":"crowdsourcing-for-dummies-paperback","title":"Crowdsourcing For Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid Alan Grier\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGive your business the edge with crowd-power \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCrowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCrowdsourcing For Dummies\u003c\/i\u003e is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to harness people power for an unbeatable competitive edge!\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNetflix used it to improve its ability to predict customers' movie ratings. L'Oreal used it to create a television advert for a tiny fraction of what it would've cost ordinarily. Dell used it to generate thousands of new product ideas and improvements. And now in \u003ci\u003eCrowdsourcing For Dummies\u003c\/i\u003e, David Alan Grier demonstrates how you can tap into the awesome power of the crowd. Discover how to use crowdsourcing to solve complex business problems and complete difficult tasks, supercharge innovation and new product development, build brand identity and boost productivity and profits. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003e\u003ci\u003eHit the ground running - quickly get up to speed on basic crowdsourcing concepts and technologies and discover how to develop a surefire crowdsourcing strategy\u003c\/i\u003e\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003eKnow your options - find out about all forms of crowdsourcing, including crowdcontests, crowdfunding, macrotasking, microtasking and self-organised crowds\u003c\/li\u003e \u003cli\u003eLocate the best crowdsourcing platforms - know where to look for your crowd, identify the right audience and promote your project to them\u003c\/li\u003e \u003cli\u003eManage your crowd with confidence - find out how to communicate with your crowd and keep them interested and motivated \u003c\/li\u003e \u003cli\u003eKeep the wheels spinning - learn how to manage the crowdsourcing process, and troubleshoot common problems\u003c\/li\u003e \u003cli\u003eGet in with the in-crowd - learn from ten of the best crowdsourcing success stories \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003e Open the book and find: \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003eWays to make crowdsourcing work for your business\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003eThe lowdown on conducting market research and analysing data \u003c\/li\u003e\n\u003cli\u003eHow to raise funds through a crowdfunding project\u003c\/li\u003e \u003cli\u003eTechniques for engaging people with your company or product\u003c\/li\u003e \u003cli\u003eAdvice on designing tasks for your crowd to tackle\u003c\/li\u003e \u003cli\u003ePointers for finding the perfect platform and audience\u003c\/li\u003e \u003cli\u003eHow to keep your crowd motivated\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDavid Alan Grier\u003c\/b\u003e is a writer, teacher and consultant on labour, technology, communication and management. He is Associate Professor at George Washington University, where he teaches International Science and Technology Policy. He is also the 2013 President of the IEEE Computer Society. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.82 x 9.22 x 7.39 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 28, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42127709995143,"sku":"9781119940401","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/1eea75e822a36a615195b89611fd7183.webp?v=1732590148","url":"https:\/\/booksby.splitshops.com\/products\/crowdsourcing-for-dummies-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}