{"product_id":"customer-centricity-why-it-is-critical-to-your-business-and-how-to-measure-it-paperback","title":"Customer Centricity: Why It Is Critical to Your Business and How to Measure It - Paperback","description":"\u003cp\u003eby \u003cb\u003eGareth Evans\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eCustomer Centricity enables product and services to be built around the needs and wants of the customer. It is critical for delivering the enhanced customer experience needed to develop customer relationships. This book provides a Customer Centricity framework and scorecard for you to evaluate how customer centric your business is, and a guide for building a customer centric organisation.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eGareth Evans is a specialist in Customer Experience and Sales \u0026amp; Marketing and is the co-founder of strategy consultancy Eastbound. He has worked across start-ups and established corporates in the technology and recruitment sectors in London and Tokyo. He holds an MBA with Distinction from Cass Business School.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.73 x 9.02 x 5.98 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 10, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42114773287047,"sku":"9781540334268","price":17.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/a59690f5686368a6a05e1b982c220192.webp?v=1746510015","url":"https:\/\/booksby.splitshops.com\/products\/customer-centricity-why-it-is-critical-to-your-business-and-how-to-measure-it-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}