{"product_id":"cx-trinity-customers-content-and-context-musings-and-observations-on-the-evolving-customer-experience-paperback","title":"CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience - Paperback","description":"\u003cp\u003eby \u003cb\u003eAlan J. Porter\u003c\/b\u003e (Author), \u003cb\u003eDouglas Potter\u003c\/b\u003e (Illustrator)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCX Trinity\u003c\/em\u003e explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAny good customer experience is driven by a combination of three critical elements: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMeeting the \u003cstrong\u003ecustomer\u003c\/strong\u003e's needs\u003c\/li\u003e\n\u003cli\u003eDelivering the right \u003cstrong\u003econtent\u003c\/strong\u003e to help the customer\u003c\/li\u003e\n\u003cli\u003eUnderstanding the \u003cstrong\u003econtext\u003c\/strong\u003e of where, when, and how the customer interacts with you\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 218\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 15, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42161080959111,"sku":"9781937434748","price":35.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/354a5e90c0db7b42552937c6bb17ffc9.webp?v=1733278149","url":"https:\/\/booksby.splitshops.com\/products\/cx-trinity-customers-content-and-context-musings-and-observations-on-the-evolving-customer-experience-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}