{"product_id":"data-driven-decisions-leveraging-insights-for-winning-marketing-strategies-hardcover","title":"Data Driven Decisions: Leveraging Insights for Winning Marketing Strategies - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eS. L. Gupta\u003c\/b\u003e (Editor), \u003cb\u003eNiket Mehta\u003c\/b\u003e (Editor), \u003cb\u003eJitendra Singh Rathore\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn today's digital age, data is ubiquitous and holds tremendous value for businesses looking to better understand their customers and make smarter decisions. Companies that effectively collect, analyze, and act on data insights can gain a significant competitive edge. This is especially true in marketing, where data-driven strategies are becoming crucial for success. \u003c\/p\u003e \u003cp\u003eIn this book, the chapters explore how data can transform marketing by enabling more precise targeting, better optimization of campaigns, and deeper understanding of what drives customer engagement. With the massive amounts of customer data available today - from web analytics to social media to mobile apps - marketers can develop highly customized segments and messages.\u003c\/p\u003e \u003cp\u003eExamined are techniques and tools for collecting and making sense of all this data, including methods like A\/B testing, regression analysis, and machine learning algorithms. Using real-world examples and case studies, the reader will learn how leading companies use data-driven insights to optimize digital marketing campaigns, website experience, and content strategy.\u003c\/p\u003e \u003cp\u003eThe \u003cem\u003eAdvances in Digital Technology and Data-Driven Business Practices\u003c\/em\u003e series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eS.L. Gupta\u003c\/strong\u003e is a seasoned academic and administrator with over 30 years of experience in Management education. Holding the position of Professor \u0026amp; Director at Birla Institute of Technology Noida, his expertise lies in areas like marketing, entrepreneurship, and higher education.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNiket Mehta\u003c\/strong\u003e is a Multimedia enthusiast. He had done PhD on Gaming as Mode of Communication which was primarily a qualitative study.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eJitendra Singh Rathore\u003c\/strong\u003e is an Assistant Professor at Department of Commerce and Management - WISDOM, Banasthali Vidyapith, India.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePiali Haldar\u003c\/strong\u003e brings a wealth of experience and expertise in the field of marketing and research.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNripendra Singh\u003c\/strong\u003e is a tenured Full Professor of Marketing in the Department of Business, Economics \u0026amp; Communication, College of Science, Technology, and Business at the Pennsylvania Western University.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 328\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 01, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43659448221831,"sku":"9781836621898","price":196.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/NuGBef8Dt49781836621898.webp?v=1766328909","url":"https:\/\/booksby.splitshops.com\/products\/data-driven-decisions-leveraging-insights-for-winning-marketing-strategies-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}