{"product_id":"digital-analytics-for-marketing-paperback","title":"Digital Analytics for Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eA. Karim Feroz\u003c\/b\u003e (Author), \u003cb\u003eGohar F. Khan\u003c\/b\u003e (Author), \u003cb\u003eMarshall Sponder\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis second edition of \u003ci\u003eDigital Analytics for Marketing\u003c\/i\u003e provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDr. A. Karim Feroz\u003c\/strong\u003e is a research scientist with expertise in digital transformation, digital business strategy, and Industry 4.0. He has an MBA (strategic management focus) and a PhD in the field of ICT (information and telecommunication technology) management from South Korea's number one ranked elite research university, KAIST (Korea Advanced Institute of Science and Technology). He has more than five years of research experience in academic, policy, business, and strategic management settings. He has experience in the government and private sectors as well as in NGOs in Afghanistan and South Korea.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDr. Gohar F. Khan\u003c\/strong\u003e is a computational social scientist with expertise in digital business, data analytics, and network science. He specializes in both quantitative and qualitative research methods. His work has been published in several refereed journals, conference proceedings, and books.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarshall Sponder\u003c\/strong\u003e holds a dual appointment as a faculty lecturer at Zicklin School of Business, Baruch College, USA, where he teaches digital analytics, text analytics, and Internet marketing to graduate and undergraduate students and an associate professor of professional practice at Rutgers Business School, USA.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 308\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.67 x 10 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 25, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":41791168544903,"sku":"9780367456412","price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/f8e9e560b7a9fbfb2b1b401488e89e4f.webp?v=1734086870","url":"https:\/\/booksby.splitshops.com\/products\/digital-analytics-for-marketing-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}