{"product_id":"doing-business-in-china-paperback","title":"Doing Business in China - Paperback","description":"\u003cp\u003eby \u003cb\u003eGiles Chance\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eExtensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China.　\u003c\/p\u003e \u003cp\u003eBuilding on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eWhy foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this\u003c\/li\u003e \u003cli\u003eNew and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo\u003c\/li\u003e \u003cli\u003eAn in-depth focus on internet marketing in China\u003c\/li\u003e \u003cli\u003eChoosing business partners and negotiating\u003c\/li\u003e \u003cli\u003eDos and don'ts.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003eUpdated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of \u003ci\u003eDoing Business in China \u003c\/i\u003ewill continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGiles Chance\u003c\/strong\u003e is a former professor of the Tuck School of Business at Dartmouth College, USA, 2011-19, and at the Guanghua School of Management at Peking University, China, 2009-15. He is the author of \u003cem\u003eChina and the Credit Crisis: the Emergence of a New World Order\u003c\/em\u003e (2010).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 20, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42120280473735,"sku":"9781032147642","price":84.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/89895aef00229443b05356598fe7286f.webp?v=1732546279","url":"https:\/\/booksby.splitshops.com\/products\/doing-business-in-china-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}