{"product_id":"drawing-life-back-into-animation-a-personal-journey-through-the-toon-renaissance-of-the-1990s-paperback","title":"Drawing Life Back Into Animation: A Personal Journey Through the Toon Renaissance of the 1990s - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTom Sito\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBy the 1980s animated cartoons were seen as an art form in decline. An archaic vestige of the old Hollywood studio system. Yet by the 1990s animation was booming. Blockbuster movies and TV shows, interactive games and special effects extravaganzas all generating billions of dollars. What happened? Did everyone simply wake up one day and decide they liked cartoons again? This is a story of generations and societal change. Artists and moguls. Geniuses and hustlers. Join Tom Sito, a veteran Hollywood animator who was there, as he takes us deep inside the studio corridors to watch the birth of Roger and Jessica, Bart and Lisa, Woody and Buzz, Shrek, Simba, Mario, Lara Croft and Yu-Gi-Oh.\u003c\/p\u003e\u003cp\u003eKey Features: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ePart history, part memoir, and written by a top industry insider who witnessed the events as they happened.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNot focused on one particular studio or label, but a sweeping overview of the animation industry in the 1990s and the societal and technological changes that affected it.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eIt is a story of generations. How the artists of Hollywood's Golden Age yielded the baton to the Baby Boom generation, who carried it on into the Millennium.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eIt explains how animation, a business once perceived to be outmoded, came back to become central to how we use our modern media.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThis book contains many first-person anecdotes from the backrooms and studio lots where the animation renaissance was created.\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTom Sito\u003c\/b\u003e is an animator, film historian and professor of animation at The University of Southern California. In 1998 Animation Magazine called him \"A Key Figure in the Disney Animation Renaissance\". His movie credits include \u003ci\u003eBeauty and the Beast\u003c\/i\u003e (1991), \u003ci\u003eWho Framed Roger Rabbit \u003c\/i\u003e(1988), \u003ci\u003eThe Little Mermaid\u003c\/i\u003e (1989), \u003ci\u003eAladdin \u003c\/i\u003e(1992), \u003ci\u003eThe Lion King (\u003c\/i\u003e1994), \u003ci\u003eThe Prince of Egypt \u003c\/i\u003e(1998), \u003ci\u003eOsmosis Jones\u003c\/i\u003e and \u003ci\u003eShrek \u003c\/i\u003e(2001). In addition, TV series such as \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eSuperfriends\u003c\/i\u003e (1978), \u003ci\u003eHe-Man and the Masters of the Universe\u003c\/i\u003e (1983), and \u003ci\u003eShe-Ra The Princess of Power \u003c\/i\u003e(1985). Winner of the June Foray Award (2011) from ASIFA\/Hollywood and an Inkpot Award from Comicon International (2024). He has lectured on animation around the world and is President Emeritus of The Animation Guild Local# 839 Hollywood. Member of the Board of Governors of The Motion Picture Academy of Arts \u0026amp; Sciences.\u003c\/p\u003e\u003cp\u003eHe is the author of several books, including \u003ci\u003eDrawing the Line: The Untold Story of the Animation Unions from Bosko to Bart Simpson\u003c\/i\u003e (UK press, 2006), \u003ci\u003eTiming For Animation \u003c\/i\u003e(2009) Third Edition (Focal Press), and \u003ci\u003eMoving Innovation: A History of Computer Animation\u003c\/i\u003e (MIT Press 2013), and \u003ci\u003eEat, Drink, Animate, An Animator's Cookbook\u003c\/i\u003e (CRC Press 2019)\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 182\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.41 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 19, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44719982706823,"sku":"9781138501454","price":131.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/OpAixbDOth9781138501454.webp?v=1779756398","url":"https:\/\/booksby.splitshops.com\/products\/drawing-life-back-into-animation-a-personal-journey-through-the-toon-renaissance-of-the-1990s-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}