{"product_id":"electoral-campaigns-media-and-the-new-world-of-digital-politics-paperback","title":"Electoral Campaigns, Media, and the New World of Digital Politics - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid Taras\u003c\/b\u003e (Author), \u003cb\u003eRichard Davis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToday, political leaders and candidates for office must campaign in a multimedia world through traditional forums--newspapers, radio, and television--as well as new digital media, particularly social media. \u003ci\u003eElectoral Campaigns, Media, and the New World of Digital Politics\u003c\/i\u003e chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people's readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e This book answers several questions: How do candidates\/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDavid Taras\u003c\/b\u003e is Ralph Klein Chair in Media Studies at Mount Royal University. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eRichard Davis\u003c\/b\u003e is Professor of Political Science at Brigham Young University.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 330\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.87 x 8.98 x 5.98 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 22, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42159203778695,"sku":"9780472055180","price":98.91,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/43ac7395d0d8ec7884755becbcdad6b5.webp?v=1733264872","url":"https:\/\/booksby.splitshops.com\/products\/electoral-campaigns-media-and-the-new-world-of-digital-politics-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}