{"product_id":"engage-paperback","title":"Engage! - Paperback","description":"\u003cp\u003eby \u003cb\u003eBrian Solis\u003c\/b\u003e (Author), \u003cb\u003eAshton Kutcher\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe ultimate guide to branding and building your business in the era of the Social Web--revised and updated with a Foreword by Ashton Kutcher\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eEngage  thoroughly examines the social media landscape and how to effectively use social media to succeed in business--one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.\u003c\/p\u003e \u003cp\u003eCovering everything you need to know about social media marketing and the rise of the new social consumer, Engage  shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIntroduces you to the psychology, behavior, and influence of the new social consumer\u003c\/li\u003e \u003cli\u003eShows how to define and measure the success of your social media campaigns for the short and long term\u003c\/li\u003e \u003cli\u003eFeatures an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter\u003c\/li\u003e \u003cli\u003eRevised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eToday, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eThe ultimate guide to branding and building your business in the era of the Social Web\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe road from where you are to your business' future is neither paved nor marked. It's yours to discover, and this book is your compass to leadership.\u003cbr\u003e --\u003cb\u003ePeter Guber\u003c\/b\u003e, CEO, Mandalay Entertainment Group\u003c\/p\u003e \u003cp\u003eAffinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach.\u003cbr\u003e --\u003cb\u003eTony Hsieh\u003c\/b\u003e, CEO, Zappos.com\u003c\/p\u003e \u003cp\u003eSocial media has forever changed the way businesses and customers communicate and also the way customers make their decisions. With networks like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests and goals--creating communities that shape the perception of brands.\u003c\/p\u003e \u003cp\u003eEngage! tells you how to reach customers where they go for information and how to build valuable relationships that will also shape the future of your business. This revised paperback edition, with a Foreword by Ashton Kutcher, dubbed Mr. Social by Fast Company magazine, describes the steps required for conceptualizing, implementing, managing, and measuring a social media program.\u003c\/p\u003e \u003cp\u003eWith this book, you will find out how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eCreate a welcoming online space that cultivates your customers' loyalty and trust\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAttract online champions and influencers who will help build your reputation and increase attention\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUnderstand and adapt to market needs based on the insights you gain from engagement\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMeasure your success and ROI\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYour customers are waiting to hear from you.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eThe ultimate guide to branding and building your business in the era of the Social Web\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"The road from where you are to your business' future is neither paved nor marked. It's yours to discover, and this book is your compass to leadership.\"\u003cbr\u003e --\u003cb\u003ePeter Guber\u003c\/b\u003e, CEO, Mandalay Entertainment Group\u003c\/p\u003e \u003cp\u003e\"Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach.\"\u003cbr\u003e --\u003cb\u003eTony Hsieh\u003c\/b\u003e, CEO, Zappos.com\u003c\/p\u003e \u003cp\u003eSocial media has forever changed the way businesses and customers communicate and also the way customers make their decisions. With networks like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests and goals--creating communities that shape the perception of brands.\u003c\/p\u003e \u003cp\u003eEngage! tells you how to reach customers where they go for information and how to build valuable relationships that will also shape the future of your business. This revised paperback edition, with a Foreword by Ashton Kutcher, dubbed \"Mr. Social\" by Fast Company magazine, describes the steps required for conceptualizing, implementing, managing, and measuring a social media program.\u003c\/p\u003e \u003cp\u003eWith this book, you will find out how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eCreate a welcoming online space that cultivates your customers' loyalty and trust\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAttract online champions and influencers who will help build your reputation and increase attention\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUnderstand and adapt to market needs based on the insights you gain from engagement\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMeasure your success and ROI\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYour customers are waiting to hear from you.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBRIAN SOLIS\u003c\/b\u003e is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business, sales, and marketing. He is principal of FutureWorks, an award-winning business consultancy in San Francisco, and has led social programs and change management initiatives for Fortune 500 companies and Web 2.0 startups. His blog, BrianSolis.com, is among the world's leading business and marketing websites.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.94 x 8.93 x 6.04 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 15, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42127821537415,"sku":"9781118003763","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/99da7aaa9c934e16c39a932382fd288c.webp?v=1732590918","url":"https:\/\/booksby.splitshops.com\/products\/engage-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}