{"product_id":"essentials-of-consumer-behavior-an-applied-approach-paperback","title":"Essentials of Consumer Behavior: An Applied Approach - Paperback","description":"\u003cp\u003eby \u003cb\u003eDebra L. Stephens\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis thoroughly updated second edition of \u003cb\u003eEssentials of Consumer Behavior\u003c\/b\u003e offers a concise alternative to traditional textbooks with a practice-based approach.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eStephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers' attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eTechnology now integrated into all chapters\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eConsumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eConsumers' roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers' non-pet-related purchases\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eSuitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDebra L. Stephens\u003c\/strong\u003e is Associate Professor of Marketing at the University of Portland, USA. She has published in leading journals, including the \u003ci\u003eJournal of Consumer Research\u003c\/i\u003e, the \u003ci\u003eJournal of Public Policy and Marketing\u003c\/i\u003e, and the \u003ci\u003eJournal of Business Ethics\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 215\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 01, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42155971215495,"sku":"9780367426866","price":124.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/150fe378b91c342c1f06982d4f0eb371.webp?v=1733240078","url":"https:\/\/booksby.splitshops.com\/products\/essentials-of-consumer-behavior-an-applied-approach-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}