{"product_id":"essentials-of-pricing-analytics-tools-and-implementation-with-excel-paperback","title":"Essentials of Pricing Analytics: Tools and Implementation with Excel - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eErik Haugom\u003c\/b\u003e (Author), \u003cb\u003ePer Kristian Alnes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis second edition of \u003ci\u003eEssentials of Pricing Analytics\u003c\/i\u003e provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.\u003c\/p\u003e\u003cp\u003eBeyond theoretical perspectives, the second edition of \u003ci\u003eEssentials of Pricing Analytics\u003c\/i\u003e demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, the updated edition features new content on price differentiation, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel.\u003c\/p\u003e\u003cp\u003eThis accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits.\u003c\/p\u003e\u003cp\u003eOnline resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eErik Haugom\u003c\/b\u003e is Professor of Business Administration at the University of Inland Norway.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePer Kristian Alnes\u003c\/b\u003e is a senior researcher at the Eastern Norway Research Institute at the University of Inland Norway.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 23, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45545963552903,"sku":"9781032989778","price":98.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/aiKxQs60ij9781032989778.webp?v=1786913423","url":"https:\/\/booksby.splitshops.com\/products\/essentials-of-pricing-analytics-tools-and-implementation-with-excel-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}