{"product_id":"experience-thinking-creating-connected-experiences-paperback","title":"Experience Thinking: Creating Connected Experiences - Paperback","description":"\u003cp\u003eby \u003cb\u003eTedde Van Gelderen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePeople don't just buy products; they buy experiences. From the instant they consider a purchase\u003cbr\u003e to the point when they're ready to toss an older model for a new one, every moment of\u003cbr\u003e interaction matters. Therefore, to be successful, a business must develop an experience with its\u003cbr\u003e entire life cycle in mind--a holistic approach that will ensure a \"wow\" factor from beginning to\u003cbr\u003e end.\u003cbr\u003e \u003cbr\u003e Drawing on wisdom from over two decades as an Experience Architect, Tedde van Gelderen has\u003cbr\u003e created Experience Thinking(TM) a revolutionary design and insights technique that looks at all\u003cbr\u003e elements of a product's experience to create exceptional results. Focused on five key\u003cbr\u003e perspectives--brand, engagement, content, product, and service--Experience Thinking(TM)\u003cbr\u003e embraces people in every aspect of the design process, ensuring that the audience's needs are\u003cbr\u003e met each step of the way. Through the right mix of strategizing, researching, designing, and\u003cbr\u003e testing, Experience Thinking(TM) helps get better experiences to market rapidly and successfully\u003cbr\u003e while simultaneously ensuring long-term delight.\u003cbr\u003e \u003cbr\u003e No matter what you're looking to create, from apps to intranets, SaaS and B2B commodities, \u003cbr\u003e Experience Thinking is a must-have guide to delivering cohesive, remarkable experiences that\u003cbr\u003e will delight long after the initial encounter.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 186\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 8.5 x 8.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 09, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42111923978375,"sku":"9781619616271","price":56.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/438dab7f4b4741a31e8737bf1a633d77.webp?v=1732482607","url":"https:\/\/booksby.splitshops.com\/products\/experience-thinking-creating-connected-experiences-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}