{"product_id":"exporting-key-considerations-for-international-business-growth-paperback","title":"Exporting: Key Considerations For International Business Growth - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLaurent Houlier\u003c\/b\u003e (Author), \u003cb\u003eJohn Blaskey\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book equips readers to optimize genuine export opportunities.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGlobalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities.\u003c\/p\u003e\u003cp\u003eIt addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy.\u003c\/p\u003e\u003cp\u003eReaders are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cashflow.\u003c\/p\u003e\u003cp\u003eThis concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eLaurent Houlier\u003c\/b\u003e is a multi-linguist with over 27 years' experience in successfully delivering holistic international strategies and leadership for a variety of European fast-moving consumer goods (FMCG) organizations. He has taken domestic companies and pioneered their brands all over the world. His specialty is in selecting the most suitable channel mix, designing strategies to maximize their performance in the most sustainable way. He was integral in winning the Queen's Award for International Trade over several years for a major UK brand.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 140\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 18, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43695014051975,"sku":"9781952538445","price":31.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/dD77ise_if9781952538445.webp?v=1767326105","url":"https:\/\/booksby.splitshops.com\/products\/exporting-key-considerations-for-international-business-growth-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}