{"product_id":"forget-the-box-freeing-your-imagination-to-create-a-stimulating-brief-paperback","title":"Forget the Box: Freeing your imagination to create a stimulating brief - Paperback","description":"\u003cp\u003eby \u003cb\u003eKate Page\u003c\/b\u003e (Author), \u003cb\u003eStephen Page\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIt takes imagination to create something that is meaningful and to do it you need an inspiring creative brief. We know, however, that writing a brief is a challenge. A good one not only clearly sets out business objectives, potential strategy, and target audience insights, it also, just as importantly, inspires people.It's a daunting task, because when writing a brief, you know you are directly influencing the campaign's potential. This book therefore has two objectives: To facilitate collaboration between business-minded people and creative people, so that a stimulating brief is written, inspiring those responsible for producing a great campaign.To help ensure that the brief is clear, informative and has well-defined objectives\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 56\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.15 x 11 x 8.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 05, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42105214533767,"sku":"9781500806453","price":16.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/ce7145ba4760d13afbeb04e14255d561.webp?v=1732432203","url":"https:\/\/booksby.splitshops.com\/products\/forget-the-box-freeing-your-imagination-to-create-a-stimulating-brief-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}