{"product_id":"fundraising-fundamentals-a-guide-to-annual-giving-for-professionals-and-volunteers-hardcover","title":"Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJames M. Greenfield\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations.\"\u003cbr\u003e -Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel\u003cbr\u003e Former Chair of the Association of Professionals Foundation Board\u003cbr\u003e Adjunct Professor of Philanthropy, Columbia University\u003cbr\u003e \u003cbr\u003e Proven methods and techniques for running a successful annual giving campaign\u003cbr\u003e \u003cbr\u003e Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on: \u003cbr\u003e * How to find likely first-time donors\u003cbr\u003e * Membership organizations and donor clubs\u003cbr\u003e * Methods of donor renewal, upgrading, and reward\u003cbr\u003e * Recruiting and training volunteer solicitors\u003cbr\u003e * Multimedia and Internet soliciting techniques\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eFundRaising Fundamentals\u003cbr\u003e Second Edition \u003c\/p\u003e\u003cp\u003eFor many nonprofits, annual giving is the fuel source that will fund their programs and services throughout the year. A successful campaign requires constant creativity, enthusiasm, energy, and immediate results, which makes it a most challenging endeavor.\u003c\/p\u003e \u003cp\u003eFundraising Fundamentals presents step-by-step guidelines for carrying out all aspects of an annual giving campaign that begins with direct mail solicitation and expands using membership organizations, donor clubs, special and benefit events, and volunteer solicitation to illustrate how to develop a total annual giving program using these reliable methods and techniques. Supported by a generous supplement of authentic case studies and examples, this updated Second Edition covers the latest strategies for telephone, telemarketing, and Internet solicitation, as well as approaches to soliciting from corporations and foundations.\u003c\/p\u003e \u003cp\u003eNine principal methods of annual giving are detailed here along with expert advice on managing each of these multiple fundraising methods as a comprehensive program. Whether you are a professional or volunteer, learning how to orchestrate these nine principal methods to build on one another will help you raise more money and establish lasting relationships with donors. Other means of fundraising are addressed to supplement the principal nine, such as advertisements and coupons, door-to-door solicitation, federated campaigns, gambling and games of chance, and cause-related marketing. A comprehensive section on managing the annual giving program provides invaluable information on performance measurement, budget preparation and management, cost-benefit standards and guidelines, financial accounting, gift reporting, and much more.\u003c\/p\u003e \u003cp\u003eWith sample forms and letters, checklists, and charts, Fundraising Fundamentals contains everything you need to manage and carry out a comprehensive annual giving program with maximum efficiency and effectiveness.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFUNDRAISING FUNDAMENTALS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eFundraising Fundamentals\u003c\/i\u003e is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses... my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations.\" \u003c\/p\u003e\u003cp\u003e\u003cb\u003e -Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel Former Chair of the Association of Professionals Foundation Board Adjunct Professor of Philanthropy, Columbia University\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eProven methods and techniques for running a successful annual giving campaign\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eLearn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with \u003ci\u003eFundraising Fundamentals\u003c\/i\u003e. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date\u003ci\u003e Second Edition\u003c\/i\u003e features key material on: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to find likely first-time donors\u003c\/li\u003e \u003cli\u003eMembership organizations and donor clubs\u003c\/li\u003e \u003cli\u003eMethods of donor renewal, upgrading, and reward\u003c\/li\u003e \u003cli\u003eRecruiting and training volunteer solicitors\u003c\/li\u003e \u003cli\u003eMultimedia and Internet soliciting techniques \u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJAMES M. GREENFIELD\u003c\/strong\u003e, ACFRE, FAHP, is Senior Associate Vice President with The Alford Group Inc. Since 1962, he has acted as a fundraising executive to three universities and five hospitals, including Hoag Memorial Presbyterian Hospital where he served for fourteen years and raised over $120 million.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 600\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.73 x 9.14 x 6.46 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 25, 2002\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42375765688455,"sku":"9780471209874","price":86.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/6d0d5b5e93aec7b23b7857fcd522c5b9.webp?v=1740557221","url":"https:\/\/booksby.splitshops.com\/products\/fundraising-fundamentals-a-guide-to-annual-giving-for-professionals-and-volunteers-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}