{"product_id":"getting-digital-marketing-right-a-simplified-process-for-business-growth-goal-attainment-and-powerful-marketing-paperback","title":"Getting Digital Marketing Right: A Simplified Process For Business Growth, Goal Attainment, and Powerful Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid J. Bradley\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou're exhausted, tired, and burdened by the chaos that is \"digital marketing\". \u003cstrong\u003eYou have business growth goals to meet over the next 12 months.\u003c\/strong\u003e You already tried some marketing tactics and met with different consultants, agencies, and potential hires. \u003cstrong\u003eStill, there's still no clear answer...\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHow can you maximize your return and meet your business goals, \u003cstrong\u003eall while on a limited budget? \u003c\/strong\u003eIf we had a corporate level, multimillion dollar budget, this might be easy. But, we aren't in that position.\u003cbr\u003eDiscover The Key to Business Growth, Goal Attainment, and Powerful Marketing\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eIt takes just two things...\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFirst, how can you turn your digital presence into something useful, like leads or customers? A digital sales funnel will help you do that. \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eBonuses that come with the book are listed below.\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eThe Six Stages of the Digital Sales Funnel\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eStage 1: Generate Demand\u003c\/li\u003e\n\u003cli\u003eStage 2: Capture Quality Leads\u003c\/li\u003e\n\u003cli\u003eStage 3: Nurture Leads\u003c\/li\u003e\n\u003cli\u003eStage 4: Convert Leads into Customers\u003c\/li\u003e\n\u003cli\u003eStage 5: Close, Deliver, \u0026amp; Satisfy\u003c\/li\u003e\n\u003cli\u003eStage 6: Referrals and Follow Up\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBut \u003cstrong\u003ethat alone doesn't mean much\u003c\/strong\u003e unless there's a clear purpose. To have a purpose, we need a digital strategy.\u003cbr\u003e\u003c\/p\u003e5-Step Process to Digital Strategy Development\u003cul\u003e\n\u003cli\u003eThe First Step - Where are you today?\u003c\/li\u003e\n\u003cli\u003eThe Second Step - Finding Your Ideal\u003c\/li\u003e\n\u003cli\u003eThe Third Step - Mapping Out Your Plan\u003c\/li\u003e\n\u003cli\u003eThe Fourth Step - Getting Your Hands Dirty\u003c\/li\u003e\n\u003cli\u003eThe Fifth Step - Recap \u0026amp; Review\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDid you notice we didn't say that you have to know how to do popular digital marketing tactics? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eHere's why: \u003c\/strong\u003e You'll learn the importance of things like search engine optimization, online advertising, marketing automation, lead capture forms, and so on. \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eBut we don't worry about \u003cem\u003ehow\u003c\/em\u003e to do them. It isn't our job to know how to code a website, or do SEO, or any of that technical knowledge. That's not what getting digital marketing right is about.\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003eWe do want to know \u003cstrong\u003e\u003cem\u003ehow\u003c\/em\u003e\u003c\/strong\u003e these techniques will help grow our business and \u003cstrong\u003e\u003cem\u003eif\u003c\/em\u003e\u003c\/strong\u003e they make sense to help us reach our goals. That's what we will figure out as we go through this book, examining our digital sales funnel and developing our strategy. \u003cp\u003e\u003c\/p\u003eWhat moves us from today to our ideal future? The only way is to first know your ideal future state, where you are today, and what will help you in that journey. That's why we need a digital strategy.\u003cbr\u003eDeveloping a strategy like this is exciting \u003cp\u003e\u003cbr\u003eWhether you call it online marketing, internet marketing, or digital marketing, what you really want is a reliable method to grow your business and reach your company's vision. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith an 80\/20 approach, your company, large or small, can achieve those goals. \u003cstrong\u003eYou'll learn about focusing on the 20% of what you need to know to achieve 80% of the results.\u003c\/strong\u003e Don't worry about reaching 100%; you'll have technical experts in areas like web development, online advertising and SEO to do that. \u003cp\u003e\u003c\/p\u003eIt's this digital strategy framework that turns you into a masterful digital marketer. \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eDigital marketing can be the way to grow your business and attain your goals. It is powerful marketing. You just need a digital sales funnel and a strategy.\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003eBonuses\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eDigital Sales Funnel Template\u003c\/li\u003e\n\u003cli\u003eIdeal Customer Profile Template\u003c\/li\u003e\n\u003cli\u003eGDMR Official Workbook\u003c\/li\u003e\n\u003cli\u003e57 Headline Formulas\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eBuy your copy of \u003cem\u003eGetting Digital Marketing Right\u003c\/em\u003e today to start growing your business, meeting your goals, and becoming a masterful digital marketing\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDavid J. Bradley, MBA is the CEO of The Bradley Business Group (TheBBG.com). Born and raised in North Providence, Rhode Island, his entrepreneurial spirit, strategic mindset, and digital savvy lead him to consulting with businesses internationally. Driven by an intersection of passions in emotional intelligence, communication, psychology, technology, neuroscience, and marketing, David's purpose is to help others realize their growth potential and experience the benefits of a strategic approach. David obtained his MBA specialized in marketing at Providence College, where he served as a Business Education Innovation fellow, developing programming taught in an undergraduate colloquium and MBA classrooms. David continues to write as a contributor to several other books and over 25 publications.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 238\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.54 x 8 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 22, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42167953490055,"sku":"9781507642245","price":21.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/460c62de460a0d3265f15aff3bb631f0.webp?v=1733331897","url":"https:\/\/booksby.splitshops.com\/products\/getting-digital-marketing-right-a-simplified-process-for-business-growth-goal-attainment-and-powerful-marketing-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}