{"product_id":"global-marketing-strategy-an-executive-digest-paperback","title":"Global Marketing Strategy: An Executive Digest - Paperback","description":"\u003cp\u003eby \u003cb\u003eBodo B. Schlegelmilch\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master's programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business.\u003cbr\u003e\u003ci\u003eA guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: \u003c\/i\u003e\u003ci\u003e \u003c\/i\u003e\u003ci\u003e- More than 400 PowerPoint slides covering the material in each chapter\u003c\/i\u003e\u003ci\u003e- Open Ended Questions \u003c\/i\u003e\u003ci\u003e- A comprehensive multiple choice test bank with solutions\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master's programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business.\u003c\/p\u003e\u003cbr\u003e\u003ci\u003eA guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: \u003c\/i\u003e\u003ci\u003e \u003c\/i\u003e\u003ci\u003e- More than 400 PowerPoint slides covering the material in each chapter\u003c\/i\u003e\u003ci\u003e- Open Ended Questions \u003c\/i\u003e\u003ci\u003e- A comprehensive multiple choice test bank with solutions\u003c\/i\u003e\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProfessor Schlegelmilch heads the Institute for International Marketing Management at WU Vienna and is Chair of the global accreditation organization AMBA [Association of MBAs]. For more than 10 years, he served as founding Dean of the WU Executive Academy. He also founded the Vienna Executive MBA, a cooperation with the University of Minnesota, and led the program into the Financial Times Top 50 Global Executive MBAs.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.92 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 18, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42125334708359,"sku":"9783030906672","price":113.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/bfed3c0c370d8a86c4dddcd0a291223e.webp?v=1732576950","url":"https:\/\/booksby.splitshops.com\/products\/global-marketing-strategy-an-executive-digest-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}