{"product_id":"good-works-marketing-and-corporate-initiatives-that-build-a-better-world-and-the-bottom-line-hardcover","title":"Good Works!: Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line - Hardcover","description":"\u003cp\u003eby \u003cb\u003ePhilip Kotler\u003c\/b\u003e (Author), \u003cb\u003eDavid Hessekiel\u003c\/b\u003e (Author), \u003cb\u003eNancy R. Lee\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBusinesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMarketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.\u003c\/p\u003e \u003cp\u003eBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate \"causewashers\" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. \u003ci\u003eGood Works\u003c\/i\u003e is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts \u003ci\u003eand\u003c\/i\u003e bottom-line business results.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGood Works\u003c\/i\u003e is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses \u003c\/li\u003e \u003cli\u003e Explains how to balance social and business goals \u003c\/li\u003e \u003cli\u003e Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith \u003ci\u003eGood Works\u003c\/i\u003e, you'll find that you can generate significant resources for your cause while achieving financial success.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePeople who mix cause and commerce are often portrayed as either opportunistic corporate \"causewashers\" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. \u003ci\u003eGood Works!\u003c\/i\u003e is a real-world guide written for the legions of well-intended professionals attempting the delicate balancing act of simultaneously generating financial and social dividends.\u003c\/p\u003e \u003cp\u003ePurpose-driven marketing has moved from a nice-to-do to a must-do for businesses. \u003ci\u003eGood Works!\u003c\/i\u003e provides the actionable advice people need to integrate marketing and social initiatives into their firm's overarching business goals. It's a handbook that prepares corporate managers and staff to choose the most appropriate issues, best partners, and highest potential initiatives. For nonprofits and public sector agencies seeking corporate support, \u003ci\u003eGood Works!\u003c\/i\u003e offers the insights needed to create mutually beneficial partnerships. Its pages are full of step-by-step guidance on effectively executing marketing and corporate-level campaigns, including how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePersuade consumers to join your company in supporting a good cause\u003c\/li\u003e \u003cli\u003eSupport product sales and consumer engagement by linking them to donations\u003c\/li\u003e \u003cli\u003eEncourage and organize employees to donate their time and talents to your cause\u003c\/li\u003e \u003cli\u003eChange the way you do business to achieve a worthwhile social outcome\u003c\/li\u003e \u003cli\u003eDeal with the inevitable cynics and critics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eGood Works!\u003c\/i\u003e is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts \u003ci\u003eand\u003c\/i\u003e bottom-line business results. With \u003ci\u003eGood Works!, \u003c\/i\u003e you'll find that you can simultaneously elevate your cause and your profits--the ultimate win-win.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to find your cause, create winning campaigns--and keep the cynics at bay!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003ePeople who mix cause and commerce are often portrayed as either opportunistic corporate \"causewashers\" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. \u003ci\u003eGood Works!\u003c\/i\u003e is a real-world guide written for the legions of well-intended professionals attempting the delicate balancing act of simultaneously generating financial and social dividends. \u003c\/p\u003e\u003cp\u003ePurpose-driven marketing has moved from a nice-to-do to a must-do for businesses. \u003ci\u003eGood Works!\u003c\/i\u003e provides the actionable advice people need to integrate marketing and social initiatives into their firm's overarching business goals. It's a handbook that prepares corporate managers and staff to choose the most appropriate issues, best partners, and highest potential initiatives. For nonprofits and public sector agencies seeking corporate support, \u003ci\u003eGood Works!\u003c\/i\u003e offers the insights needed to create mutually beneficial partnerships. Its pages are full of step-by-step guidance on effectively executing marketing and corporate-level campaigns, including how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\u003cb\u003ePersuade consumers to join your company in supporting a good cause\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eSupport product sales and consumer engagement by linking them to donations\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eEncourage and organize employees to donate their time and talents to your cause\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eChange the way you do business to achieve a worthwhile social outcome\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eDeal with the inevitable cynics and critics\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e Good Works! is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts \u003ci\u003eand\u003c\/i\u003e bottom-line business results. With \u003ci\u003eGood Works!, \u003c\/i\u003e you'll find that you can simultaneously elevate your cause and your profits--the ultimate win-win.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePHILIP KOTLER\u003c\/b\u003e is one of the world's leading authorities on marketing, and his writing has defined marketing around the world for the past forty years. He is the S.C. Johnson \u0026amp; Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDAVID HESSEKIEL\u003c\/b\u003e is President of the Cause Marketing Forum. Executives around the world turn towww.causemarketingforum.com for news, research and case studies and to access CMF's programs and publications. A \u003ci\u003eForbes, MediaPost\u003c\/i\u003e and \u003ci\u003eHuffington Post\u003c\/i\u003e blogger, Hessekiel is a frequently quoted industry analyst and regularly speaks about cause marketing and Corporate Social Responsibility to business and NGO audiences. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eNANCY R. LEE\u003c\/b\u003e is President of Social Marketing Services, Inc., an adjunct faculty at the University of Washington, has consulted with more than 100 nonprofit organizations, and has participated in the development of more than 50 social marketing campaign strategies for public sector agencies. This is the ninth book she has coauthored with Philip Kotler.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.99 x 9.12 x 6.43 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 05, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42127772942471,"sku":"9781118206683","price":30.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/c2d5e5acfbfae08fdc38ef123cc8a18a.webp?v=1732590548","url":"https:\/\/booksby.splitshops.com\/products\/good-works-marketing-and-corporate-initiatives-that-build-a-better-world-and-the-bottom-line-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}