{"product_id":"groundwork-get-better-at-making-better-products-paperback","title":"Groundwork: Get Better at Making Better Products - Paperback","description":"\u003cp\u003eby \u003cb\u003eVidya Dinamani\u003c\/b\u003e (Author), \u003cb\u003eHeather Samarin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCreate Products People Actually Want.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDriven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eGroundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars-Convergent Problem Statement, Actionable Persona, Individualized Needs-and three Practices-Developing Hypotheses, Conducting Scrappy Research, Getting Commitment-that together center your eff orts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want. In these pages, you'll learn how to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHone in important customer problems to solve using the Convergent Problem Statement\u003c\/p\u003e\u003cp\u003eLeverage Actionable Personas in big and small product decisions\u003c\/p\u003e\u003cp\u003eMinimize (and potentially eliminate) costly rework using Individualized Needs\u003c\/p\u003e\u003cp\u003eIntroduce new habits using the three Practices that build customer-driven product teams\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.49 x 9.02 x 5.98 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 10, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42101171912839,"sku":"9780578776323","price":21.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/740593398948ab2a9e8878215d8c186d.webp?v=1732391512","url":"https:\/\/booksby.splitshops.com\/products\/groundwork-get-better-at-making-better-products-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}