{"product_id":"growing-up-in-alphabet-city-the-unexpected-letterform-art-of-michael-doret-hardcover","title":"Growing Up in Alphabet City: The Unexpected Letterform Art of Michael Doret - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMichael Doret\u003c\/b\u003e (Author), \u003cb\u003eNorman Hathaway\u003c\/b\u003e (Editor), \u003cb\u003eNick Sherman\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA visual autobiography from the lettering legend behind iconic artwork for Kiss, Disney, the Knicks and many more\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this vivid and humorous monograph-meets-memoir, Los Angeles-based lettering supremo Michael Doret shares his top-secret tricks for making mere words into iconic words-as-images for clients such as Disney, Pixar, \u003ci\u003eTime\u003c\/i\u003e, Kiss, the Knicks and more. With more than 700 images, \u003ci\u003eAlphabet City\u003c\/i\u003e traces Doret's influences from 1950s Brooklyn to 2000s LA, showcasing his clever logo, signage and poster projects along the way. It also presents and preserves the pre-digital process of custom lettering--from initial pencil sketches to printer mechanicals to final art (plus some spurned client proposals for good measure!).\u003cbr\u003eWith original photo tutorials that teach all the classic lettering tricks, a foreword by type aficionado Nick Sherman and a freshly commissioned cover by Doret himself, \u003ci\u003eAlphabet City\u003c\/i\u003e offers a dose of welcome nostalgia--and endless inspiration--for letterform lovers of any generation.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 328\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 10.2 x 10.8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 20, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42152364802183,"sku":"9781736863329","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/b91fe5ad25c8f9b4000b4a2deae3f137.webp?v=1733213861","url":"https:\/\/booksby.splitshops.com\/products\/growing-up-in-alphabet-city-the-unexpected-letterform-art-of-michael-doret-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}